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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>PLEASE EXCUSE CROSS-POSTINGS.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>PRESS RELEASE <o:p></o:p></p><p class=MsoNormal>Contact: Maggie Heran, Executive Director<o:p></o:p></p><p class=MsoNormal>Lloyd Library & Museum<o:p></o:p></p><p class=MsoNormal><a href="mailto:mheran@lloydlibrary.org">mheran@lloydlibrary.org</a><o:p></o:p></p><p class=MsoNormal>513-721-3707<o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal>For Immediate Release—November 14, 2012<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The Lloyd Library and Museum Proudly Announces its Holiday Exhibit:<o:p></o:p></p><p class=MsoNormal>What Makes the Reindeer Fly?<o:p></o:p></p><p class=MsoNormal>December 3, 2012 through February 28, 2013<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>This exhibit, curated by Anna Heran and fungi expert, Nik Money from Miami University is as much fun as it is informative. What Makes the Reindeer Fly explores the role of “magic,” or hallucinogenic, mushrooms both scientifically and culturally from around the globe and how they have a greater presence culturally then you ever imagined possible. In a vast array of rare, historic, and contemporary books, studies, and images from the early 17th century through the 20th, many tales are told. These fungi show up quite often in children’s literature and figure prominently in popular stories and folklore. For instance, many of the images, legends, and decorations surrounding the upcoming holidays, such as Santa Claus and his sack of gifts, why he is dressed as he is, why he comes down the chimney, and how his reindeer fly, come from many ancient traditions, stories, and cultures—one of them being from the pre-Christian Lapps of today’s Finland. Image at left is from M.C. Cooke's Edible and Poisonous Mushrooms (1894), Plate 10 showing Amanita muscaria (or Fly Agaric).<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>In addition to the book exhibit, the Lloyd Gallery will display a creative assortment of art created by the Illustration I students of the Art Academy of Cincinnati. Old books, contemporary art, and stories of the “magic” mushrooms combine to give exhibit-goers a rare chance to not only learn more about these fungi than they could ever imagine, but also to have fun doing it. We invite you to explore the magic of the winter holidays at the Lloyd Library and Museum. Image at right is a detail from AAC student Jocelyn DeBosch.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The Lloyd Library and Museum, located at 917 Plum Street, downtown Cincinnati, is a local and regional cultural treasure. The library was developed in the nineteenth century by the Lloyd brothers—John Uri, Curtis Gates, and Nelson Ashley to provide reference sources for Lloyd Brothers Pharmacists, Inc., one of the leading pharmaceutical companies of the period. Today the library is recognized worldwide by the scientific community as a vital research center. The library holds, acquires, and provides access to both historic and current materials on the subjects of pharmacy, botany, horticulture, herbal and alternative medicine, pharmacognosy, and related topics. Although our collections have a scientific focus, they also have relevance to humanities topics, such as visual arts and foreign languages through resources that feature botanical and natural history illustrations, original artworks, and travel literature, thereby revealing the convergence of science and art. The Lloyd is open to anyone with an interest in these topics. Free parking is available for patrons and visitors behind the library building. For more information, visit the Lloyd website at <a href="http://www.lloydlibrary.org">www.lloydlibrary.org</a>.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Lloyd Library and Museum<o:p></o:p></p><p class=MsoNormal>917 Plum Street<o:p></o:p></p><p class=MsoNormal>Cincinnati, Ohio 45202<o:p></o:p></p><p class=MsoNormal>513-721-3707<o:p></o:p></p><p class=MsoNormal><a href="http://www.lloydlibrary.org">www.lloydlibrary.org</a><o:p></o:p></p><p class=MsoNormal>Open Monday through Friday 8:30 a.m. – 4:00 p.m.<o:p></o:p></p><p class=MsoNormal>Open the third Saturday of the month, September through May, 9:00 a.m. to 4:00 p.m.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Bringing Science, Art, and History to Life<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Thank you for your consideration,<o:p></o:p></p><p class=MsoNormal>Maggie<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Maggie Heran, MLS, Executive Director<o:p></o:p></p><p class=MsoNormal>Lloyd Library and Museum<o:p></o:p></p><p class=MsoNormal>Historical Research Center for the Natural Health Movement<o:p></o:p></p><p class=MsoNormal>917 Plum Street<o:p></o:p></p><p class=MsoNormal>Cincinnati, OH 45202<o:p></o:p></p><p class=MsoNormal><a href="mailto:mheran@lloydlibrary.org">mheran@lloydlibrary.org</a><o:p></o:p></p><p class=MsoNormal>ph. (513) 721-3707<o:p></o:p></p><p class=MsoNormal>fax (513) 721-6575<o:p></o:p></p><p class=MsoNormal><a href="http://www.lloydlibrary.org">www.lloydlibrary.org</a><o:p></o:p></p><p class=MsoNormal><i>Bringing Science, Art, and History to Life!<o:p></o:p></i></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>