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<p class="MsoNormal"><b><span style="color:windowtext">From:</span></b><span style="color:windowtext"> Cathy Miller via Society of American Archivists <Mail@ConnectedCommunity.org>
<br>
<b>Sent:</b> Sunday, January 17, 2021 10:26 AM<br>
<b>To:</b> Carleton, Janet <carleton@ohio.edu><br>
<b>Subject:</b> [SAA raac] : Monthly Advocacy Subcommittee highlight - Elevator Speeches<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-line-height-alt:.75pt"><span lang="EN" style="font-size:1.0pt;font-family:"Arial",sans-serif">Dear RAAC members, Please share the following information with your regional organization's membership. In an effort to begin monthly...<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fconnect.archivists.org%2Fnetwork%2Fmembers%2Fprofile%3FUserKey%3D7f5af8ed-e761-45b0-98a6-b89f33763157&data=04%7C01%7Ccarleton%40ohio.edu%7C8b322a55c719433b693f08d8bafc32cf%7Cf3308007477c4a70888934611817c55a%7C0%7C0%7C637464939648114649%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=fSYinjWXemcGsaWZLO2iqxcZ4tZzDdT7nGUeqKyk3lc%3D&reserved=0"><span style="font-family:"Arial",sans-serif;text-decoration:none"><img border="0" width="75" height="75" style="width:.7833in;height:.7833in" id="_x0000_i1026" src="https://d2x5ku95bkycr3.cloudfront.net/App_Themes/Common/images/profile/0_200.png" alt="Cathy Miller"></span></a><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Jan 17, 2021 9:26 AM
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fconnect.archivists.org%2Fnetwork%2Fmembers%2Fprofile%3FUserKey%3D7f5af8ed-e761-45b0-98a6-b89f33763157&data=04%7C01%7Ccarleton%40ohio.edu%7C8b322a55c719433b693f08d8bafc32cf%7Cf3308007477c4a70888934611817c55a%7C0%7C0%7C637464939648114649%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=fSYinjWXemcGsaWZLO2iqxcZ4tZzDdT7nGUeqKyk3lc%3D&reserved=0">Cathy
Miller</a> <o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-family:"Arial",sans-serif">Dear
</span><span style="font-family:"Arial",sans-serif;color:windowtext">Regional Archival Associations Consortium</span><span style="font-family:"Arial",sans-serif"> members,<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">In an effort to begin monthly communications with RAAC representatives about all things advocacy related, the RAAC Advocacy Subcommittee looks forward to highlighting existing advocacy resources, articles on advocacy,
and any "of the moment" advocacy issues. <br>
<br>
<u>January's Advocacy Highlight</u><br>
As we begin the new year, here is some useful information about crafting an elevator speech that can help you advocate for your archives and the importance of the work you do.<strong><span style="font-family:"Arial",sans-serif">* </span></strong><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">"An elevator speech is a short, to the point statement explaining your job and its importance to your organization and community. Reserve these talking points for those moments when you only have minutes or seconds
with a new contact.<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">To get started, write down all of the most essential functions of your job or department. List out who your target audiences are. Are they potential donors? Students? The Board of Directors? You may have all of
these groups and more, and each one might need a slightly different approach.<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Since most of us work for non-profit organizations (or internal service arms of for-profit organizations), it can be hard to discuss how our organizations make a "profit." Think about the specific benefits patrons
have gotten from you. It's fine to use really specific examples, and tailor them for run-ins with different target audiences. It's a good idea to write out these examples as a story and then boil down the most important points.<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Once you have your story, try to come up with a clear, but powerful answer to the question "What do I do?". It can be as simple as "I help people discover their family history," or as dramatic as "I guard Georgia's
legacies!" Remember, your pitch should encourage people to ask more questions. Make them curious and be prepared to answer their questions or respond to their comments.<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Keep your speech short and to the point. It should be no more than 1-2 minutes, and not use any jargon or uncommon words. Practice your speech with family or friends to see if people outside of the profession
understand you. Record yourself to cut down on time.<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">And be sure to introduce yourself! You don't have to include your job title if it makes your speech clunky, but carry business cards to share your title and contact information."<o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif"><a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww2.archivists.org%2Fadvocacy%2Fpublic-awareness%2Felevator-speech&data=04%7C01%7Ccarleton%40ohio.edu%7C8b322a55c719433b693f08d8bafc32cf%7Cf3308007477c4a70888934611817c55a%7C0%7C0%7C637464939648124633%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=cc9Cx768j2pFwy3kEaUixSUFmD%2BjoIQHVIpJOlm7FkA%3D&reserved=0" title="https://www2.archivists.org/advocacy/public-awareness/elevator-speech">https://www2.archivists.org/advocacy/public-awareness/elevator-speech</a> <o:p></o:p></span></p>
<p><strong><span style="font-family:"Arial",sans-serif">*Text excerpted from <a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsoga.wildapricot.org%2Finvolvement%2Fadvocacy%2Fprofessional&data=04%7C01%7Ccarleton%40ohio.edu%7C8b322a55c719433b693f08d8bafc32cf%7Cf3308007477c4a70888934611817c55a%7C0%7C0%7C637464939648124633%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=DXoTJG5ULgwNpnAsOCmSpKuK91ljFZmZPMzoD7pMZD8%3D&reserved=0" title="https://soga.wildapricot.org/involvement/advocacy/professional">
Society of Georgia Archivists - Professional advocacy</a></span></strong><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Best, <br>
<br>
Cathy Miller</span><span style="font-family:"Arial",sans-serif;color:windowtext"><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif">Chair, RAAC </span><span style="font-family:"Arial",sans-serif;color:windowtext"><a href="https://www2.archivists.org/groups/regional-archival-associations-consortium-raac/advocacy-subcommittee">Advocacy Subcommittee</a></span><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p><span style="font-family:"Arial",sans-serif"><a href="https://www2.archivists.org/groups/regional-archival-associations-consortium-raac">Regional Archival Associations Consortium</a></span><span style="color:windowtext"><o:p></o:p></span></p>
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