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<a href="https://ohioarchivists.org/instagram-takeover/" id="OWA3021f688-cada-91de-5d1a-27393064a341" class="OWAAutoLink" rel="bookmark" style="color: rgb(33, 117, 155); margin: 0px;">You’re Invited to Takeover the SOA Instagram</a></div>
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<span style="color: rgb(0, 0, 0);">The Marketing and Communications Committee invites you to takeover the
</span><span style="color: rgb(33, 117, 155);"><a href="https://www.instagram.com/ohio_archivists/" target="_blank" id="OWA78a76e50-f60d-b141-4413-ed1744e26558" class="OWAAutoLink" rel="noopener" style="color: rgb(33, 117, 155); margin: 0px;">SOA Instagram</a></span><span style="color: rgb(0, 0, 0);"> account! An
Instagram takeover is when someone takes over the posting on an Instagram account for a limited time to share content and interact with the account’s audience.</span></div>
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<span style="color: rgb(0, 0, 0);">Read over the guidelines below and then </span>
<span style="color: rgb(33, 117, 155);"><a href="https://docs.google.com/spreadsheets/d/18pOitDI-R7tsrp9ql_2ORVO7eTA9Wc4t7uE7U2S9MbM/edit?usp=sharing" target="_blank" id="OWAc5ce5ff9-3cee-e0bb-083d-3d5acc0f2aff" class="OWAAutoLink" rel="noopener" style="color: rgb(33, 117, 155); margin: 0px;">sign
up for a week</a></span><span style="color: rgb(0, 0, 0);"> that works for you. These takeovers are intended to promote and share archives throughout the state!</span></div>
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<b><i>SOA Instagram Takeover Guidelines</i></b></div>
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Content should be archives-related about/from Ohio. This includes but is not limited to:</li><ul style="list-style-type: disc;">
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University Archives & Special Collections</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Museum Archives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Historical Society Archives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Students studying archives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Students with Archival Internships </li></ul>
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Takeovers will happen one work week out of each month (Monday-Friday)</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); align-self: start; text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Posting at least once per day is encouraged but not required</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Posting includes posts on the page as well as stories. Take advantage of Instagram’s unique features such as polls, questions, and swipe ups to engage with the audience </li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Examples and ideas for posts include but are not limited to:</li><ul style="list-style-type: disc;">
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<div>Introduction of yourself and your repository</div>
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Collection highlights</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Projects you're working on </li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Public displays, exhibits, or events</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Behind the scenes</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
<div>#ThrowbackThursday post </div>
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Conclusion or Goodbye Post </li></ul>
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Hosts will be given the SOA log-in and can choose to pre-plan their content or post spontaneously </li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
It is recommended to use a mix of media (photos, videos, music if relevant, text)</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Use hashtags to increase engagement. Include #OhioArchives and #OhioArchivists with every post. Suggestions of other hashtags you may want to use:</li><ul style="list-style-type: disc;">
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#ArchivesofInstagram</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#ArchiveDive</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#FromTheArchives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#OnThisDay</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#MemoryMonday</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#TimeCapsuleTuesday</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#WaybackWednesday</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#FlashbackFriday</li></ul>
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Please use the account to like and respond to comments on the posts from your takeover</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); align-self: start; text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Please do not follow accounts or like posts in the feed while logged into the account</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); align-self: start; text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
<div class="elementToProof">Posts can be used to promote engagement with professional accounts, but not personal</div>
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<span style="color: rgb(0, 0, 0);"><i>Questions? Contact </i></span><span style="color: rgb(33, 117, 155);"><i><a href="mailto:erlockh@uakron.edu" id="OWA51414704-cfc2-606c-bb47-eef45afafb3c" class="OWAAutoLink" style="color: rgb(33, 117, 155); margin: 0px;">Emily
Gainer</a></i></span><span style="color: rgb(0, 0, 0);"><i> or </i></span><span style="color: rgb(33, 117, 155);"><i><a href="mailto:bales.94@osu.edu" id="OWA4471d675-a503-f43c-df1a-1c99c15d650c" class="OWAAutoLink" style="color: rgb(33, 117, 155); margin: 0px;">Amber
Bales</a></i></span><span style="color: rgb(0, 0, 0);"><i>, co-chairs </i></span><span style="color: rgb(33, 117, 155);"><i><a href="https://ohioarchivists.org/committees/marketing/" target="_blank" id="OWA57eec6da-3cdc-74b2-3bc3-9e8e5a3666d9" class="OWAAutoLink" rel="noopener" style="color: rgb(33, 117, 155); margin: 0px;">Marketing
& Communications Committee</a></i></span><span style="color: rgb(0, 0, 0);"><i>.</i></span></div>
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