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<span style="color: rgb(0, 0, 0);">The Marketing and Communications Committee is celebrating 1 year of
</span><span style="color: rgb(33, 117, 155);"><a style="color: rgb(33, 117, 155); margin: 0px;" rel="noopener" class="OWAAutoLink" id="OWA7c3e4124-d911-722e-86f2-e26fe3687996" target="_blank" href="https://www.instagram.com/ohio_archivists/">SOA Instagram</a></span><span style="color: rgb(0, 0, 0);"> account
takeovers! We've had academic archives, public library archives, special libraries, student projects, and many more. </span></div>
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<span style="color: rgb(0, 0, 0);">Now, we need your help continuing to share archives stories and resources! Read over the guidelines below and then
</span><span style="color: rgb(33, 117, 155);"><a style="color: rgb(33, 117, 155); margin: 0px;" rel="noopener" class="OWAAutoLink" id="OWAe96193b6-df36-c5fd-bb26-44d54d0334c7" target="_blank" href="https://docs.google.com/spreadsheets/d/18pOitDI-R7tsrp9ql_2ORVO7eTA9Wc4t7uE7U2S9MbM/edit?usp=sharing">sign
up for a week</a></span><span style="color: rgb(0, 0, 0);"> that works for you. (Note: takeovers can be done from an institutional or personal account.) </span></div>
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<span style="color: rgb(0, 0, 0);"><b>SOA Instagram Takeover Guidelines</b></span><span style="color: rgb(33, 117, 155);"><b><a style="color: rgb(33, 117, 155); margin: 0px;" class="OWAAutoLink" id="OWAdc36c292-882f-7078-c94b-b200f90efb6c" href="https://ohioarchivists.org/wp-content/uploads/2024/08/Instagram_Glyph_Gradient.png"><img style="width: 80px; height: 80px; max-width: 100%; margin: 0.857143rem 0px 0.857143rem 1.71429rem; border-radius: 3px; box-shadow: rgba(0, 0, 0, 0.2) 0px 1px 4px; float: right;" height="80" width="80" id="image_0" alt="Graphic logo of Instagram. Small circle inside of a square." src="https://ohioarchivists.org/wp-content/uploads/2024/08/Instagram_Glyph_Gradient-150x150.png"></a></b></span></div>
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Content should be archives-related about/from Ohio. This includes but is not limited to:</div>
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University Archives & Special Collections</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Museum Archives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Historical Society Archives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Students studying archives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Students with Archival Internships </li></ul>
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Takeovers will happen one work week out of each month (Monday-Friday)</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); align-self: start; text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Posting at least once per day is encouraged but not required</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Posting includes posts on the page as well as stories. Take advantage of Instagram’s unique features such as polls, questions, and swipe ups to engage with the audience </li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Examples and ideas for posts include but are not limited to:</li><ul style="list-style-type: disc;">
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<div style="margin: 0px;" role="presentation">Introduction of yourself and your repository</div>
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Collection highlights</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Projects you're working on </li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Public displays, exhibits, or events</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Behind the scenes</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
<div style="margin: 0px;" role="presentation">#ThrowbackThursday post </div>
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Conclusion or Goodbye Post </li></ul>
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Hosts will be given the SOA log-in and can choose to pre-plan their content or post spontaneously </li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
It is recommended to use a mix of media (photos, videos, music if relevant, text)</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Use hashtags to increase engagement. Include #OhioArchives and #OhioArchivists with every post. Suggestions of other hashtags you may want to use:</li><ul style="list-style-type: disc;">
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#ArchivesofInstagram</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#ArchiveDive</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#FromTheArchives</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#OnThisDay</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#MemoryMonday</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#TimeCapsuleTuesday</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#WaybackWednesday</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
#FlashbackFriday</li></ul>
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Please use the account to like and respond to comments on the posts from your takeover</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); align-self: start; text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
Please do not follow accounts or like posts in the feed while logged into the account</li><li style="font-family: "Times New Roman", Times, serif; font-size: 11pt; color: rgb(0, 0, 0); align-self: start; text-indent: 0px; line-height: 1.71429; margin: 0px 0px 0px 2.57143rem;">
<div style="margin: 0px;" role="presentation" class="elementToProof">Posts can be used to promote engagement with professional accounts, but not personal</div>
</li></ul>
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<span style="color: rgb(0, 0, 0);"><i>Questions? Contact </i></span><span style="color: rgb(33, 117, 155);"><i><a style="color: rgb(33, 117, 155); margin: 0px;" class="OWAAutoLink" id="OWA61cf3753-e44a-b8b9-b3b1-5adaf1cc5841" href="mailto:erlockh@uakron.edu">Emily
Gainer</a></i></span><span style="color: rgb(0, 0, 0);"><i> or </i></span><span style="color: rgb(33, 117, 155);"><i><a style="color: rgb(33, 117, 155); margin: 0px;" class="OWAAutoLink" id="OWAc083747b-49ed-c598-0c79-8f827985de9e" href="mailto:bales.94@osu.edu">Amber
Bales</a></i></span><span style="color: rgb(0, 0, 0);"><i>, co-chairs </i></span><span style="color: rgb(33, 117, 155);"><i><a style="color: rgb(33, 117, 155); margin: 0px;" rel="noopener" class="OWAAutoLink" id="OWAd7cd6e40-729c-8a20-a562-6825eeacbe75" target="_blank" href="https://ohioarchivists.org/committees/marketing/">Marketing
& Communications Committee</a></i></span><span style="color: rgb(0, 0, 0);"><i>.</i></span></div>
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