[OPLIN 4cast] OPLIN 4Cast #186: Tracking trends

[Bobbi Galvin]

*OPLIN 4Cast #186: Tracking trends**
*July 16, 2010


  /4casting technologies that could have an impact on public libraries./

Knowing what your users are doing online is pretty important.  You can 
use the info to know where to focus your marketing efforts.  For 
example, if most of your users prefer watching videos to looking at 
pictures, focus more on creating YouTube <http://www.youtube.com/> posts 
and upload less to Flickr <http://www.flickr.com/>.  Find out what 
people are talking about on Twitter <http://www.twitter.com/> to promote 
your collection.

Here are some ways to track what your users are seeing online.

    * Tracking Twitter trends can be done using TweetStats
      <http://tweetstats.com/trends> or Trendistic
      <http://trendistic.com/>.
    * Tracking video trends?  Try Magma <http://mag.ma/>or Break
      <http://www.break.com/videos/newest/>.
    * If you want to track keyword search trends, try Google Trends Hot
      Lis <http://www.google.com/trends/hottrends>t, Google Trends
      <http://www.google.com/trends> or Trendy Bing
      <http://www.trendybing.com/>.
    * Want to know the latest news trend?  Try Newsmap
      <http://newsmap.jp/>, which aggregates Google News and can be
      customized by topic and location.

*/Bonus link:/*
If you want a quick way to see what's popular in technology 
moment-by-moment, monitor what's being discussed on the ReadWriteWeb 
"trends" section <http://www.readwriteweb.com/archives/trends/>.

The /*OPLIN 4cast*/ is a weekly compilation of recent headlines, topics, 
and trends that could impact public libraries. You can subscribe to it 
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-- 

Bobbi Galvin
OPLIN Customer Relations&  Support
P: 1-888-966-7546
www.oplin.org

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