[OPLIN 4cast] OPLIN 4Cast #195: Searching innovations

[Editor]

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OPLIN 4Cast

OPLIN 4Cast #195: Searching innovations
September 15th, 2010

magnifying glass 
<http://www.oplin.org/4cast/wp-content/uploads/2010/09/magnifying_glass_01.png>It 
was hard to avoid the news last week about Google's new 
"Instant" search, but in this *4cast* we're still offering a 
couple of links to articles you may have missed about the 
/implications/ of the new Google search. And Google is not 
the only recent news in the search engine business, as you 
can see below. Of course, if you want to find articles in 
journals, magazines, newspaper archives, encyclopedias, 
etc., then the search you really want is ohioweblibrary.org 
<http://ohioweblibrary.org>.

    * Google's Schmidt: 'Next Great Stage' of search
      <http://searchengineland.com/schmidt-great-stage-search-is-autonomous-personal-50014>
      (Search Engine Land/Matt McGee) "[Google CEO Eric]
      Schmidt also says Google is focusing on trying to
      gauge meaning and intent from user searches.
      'Ultimately, we think we can understand things like
      what you really meant.... what is the problem you're
      really trying to solve?'"
    * Will "Google Instant" distract from Google Ads?
      <http://www.siliconvalleywatcher.com/mt/archives/2010/09/will_google_ins.php>
      (Silicon Valley Watcher/Tom Foremski) "The dynamic
      nature of the page, constantly changing as users type,
      forces users to concentrate on the search results as
      they are being presented. This is far different from
      typing in a search term and then receiving a static
      page of results where the eyes are not drawn to any
      movement, and they can take in a much larger section
      of the page, including the text ads on the right."
    * New search engine promises relevance, now
      <http://newsbreaks.infotoday.com/NewsBreaks/New-Search-Engine-Promises-Relevance-Now-69497.asp>
      (Information Today/Avi Rappoport) "For NowRelevant.com
      <http://NowRelevant.com>, 'relevance' means fresh,
      original, and unspammed, with results limited to items
      posted in the last 2 weeks (5 days by default). The
      company's original service, TheInternetTimeMachine.com
      (ITM), analyzes high volume search terms and the
      results to find unsaturated markets. In compiling a
      research corpus of search terms and results linked to
      them, ITM scrubbed out spam and trivial pages
      generated by content factories."
    * Greplin is a personal search engine for your online
      life
      <http://techcrunch.com/2010/08/31/greplin-ycombinator-personal-search/>
      (TechCrunch/Michael Arrington) "Sign up and authorize
      any number of social services for Greplin
      <http://greplin.com> to index -- I signed into
      Facebook, Twitter and Google Voice to start. After a
      few minutes of indexing time Greplin then presents you
      with a Google-like search box. Run a query and find
      the public and private data you've locked away on
      those sites."

*/Timely Fact:/*

Google's testing indicates that Google Instant saves the 
average searcher two to five seconds per search.
------------------------------------------------------------
The */OPLIN 4cast/* is a weekly compilation of recent 
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