[OPLIN 4cast] OPLIN 4Cast #216: European strategy

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OPLIN 4Cast

OPLIN 4Cast #216: European strategy
February 9th, 2011

Europeana logo 
<http://www.oplin.org/4cast/wp-content/uploads/2011/02/eurlogo.png>It's 
quite likely that many readers of this blog know that OCLC 
recently released a sequel 
<http://www.oclc.org/reports/2010perceptions.htm> to the 
respected /Perceptions of Libraries/ report first issued in 
2005. As with the first /Perceptions/ report, the 2010 
edition explores the concept of libraries as it relates to 
information consumers and their online habits, preferences, 
and perceptions. Readers may not have noticed, however, that 
at about the same time, Europeana released their strategic 
plan 
<http://version1.europeana.eu/web/guest/news/-/blogs/europeana-s-strategic-plan-2011-2015> 
through 2015, another interesting document. Europeana is a 
web portal <http://www.europeana.eu/portal/> launched in 
2008 that provides links to cultural artifacts from museums, 
archives, and libraries across Europe, with the eventual aim 
of providing access to all of Europe's digitized cultural 
heritage by 2025. Their shorter term strategic plan 
highlights some interesting problems in the immediate future 
which should also affect U.S. libraries, so in today's 
/4Cast/ we share some quotes from the four main goals of the 
plan: aggregate, facilitate, distribute, and engage.

    * *Aggregate* (begins on page 12) "In order that the
      diversity of Europe is reflected, we will seek out
      content from under-represented cultures and countries
      and aim to stimulate digitisation programmes to make
      sure that Europeana offers an appropriate level of
      visibility. Users should be able to access the full
      spectrum of culture, from court composers to street
      music, and from ancient worlds to modern times."
    * *Facilitate* (begins on page 14) "Orphan works are of
      particular concern to Europeana, because the portal
      focuses attention on the existence of the 20th century
      black hole. The most recorded century is sparsely
      documented on Europeana, and the most popular
      audiovisual content is the most scarce. Europeana will
      continue to press for solutions to the problems caused
      by orphan works, which cannot be digitised and made
      publicly accessible."
    * *Distribute* (begins on page 16) "We will continue to
      develop the portal in line with our users' evolving
      needs and expectations, but in addition, we will
      develop initiatives to make the content as findable,
      understandable and reusable as possible. Enabling
      discovery and reuse of Europeana's content is the
      essence of our business model. Recent technological
      changes mean that users no longer go to content;
      rather, applications deliver content direct to the
      user, and the chosen device is mobile. We must ensure
      that our content is available where our target users
      congregate, among the resources that they habitually use."
    * *Engage* (begins on page 18) "We will devote
      increasing resources to initiatives that bring out the
      value of the contribution that users can make. We will
      continue to work with Wikipedia to develop
      opportunities for collaboration. Wikipedia's model of
      user involvement, multilingual content, range of
      cultural and scientific coverage and extensive
      interpretation offers strengths that are complementary
      to Europeana's."

*/Collection fact:/*

In 2010, the Europeana portal provided access to 14 million 
items; by 2015, they project that 30 million items will be 
available.
------------------------------------------------------------
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