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<p align="center"><b><span style="font-size: 14pt;">OPLIN 4cast #25 -
October 10, 2006</span></b></p>
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<p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:</p>
<ul>
<li><strong>RSS feed</strong>. You can receive the <em>OPLIN
4cast</em> via RSS feed by subscribing to the following URL: <a
href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.</li>
<li><strong>Live Bookmark</strong>. If you're using the <a
href="http://www.mozilla.com/">Firefox</a> web browser, you can go to
the <em>4cast</em> website (<a href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>)
and click on the orange "radio wave" icon on the right side of the
address bar. </li>
<li><strong>E-mail</strong>. You can have the <em>OPLIN 4cast</em>
delivered via e-mail (a'la OPLINlist and OPLINtech) by subscribing to
the <em>4cast</em> mailing list at <a
href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.</li>
</ul>
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<p class="style4">This week’s <em>4cast</em><b>:</b></p>
<p><span style="font-size: 14pt;">1. <b><strong>OPLIN Award for
Innovation: Text Message Notification</strong></b> (Cuyahoga County
Public Library) </span> </p>
<blockquote>
<p>From 2001 to 2005, OPLIN gave an annual Award for Innovation to
draw attention to particular Ohio public library services that:</p>
<ul>
<li>Built on traditional library areas of strength but used the
technology to actually expand service.</li>
<li>Served the public in a direct, immediate, and beneficial way. </li>
<li>Overcame previous constraints, such as location and hours,
using network technology. </li>
<li>Demonstrated creativity and courage in seeking new ways to do
things better.</li>
</ul>
<p>This year, instead of an annual award for a single project, we've
decided to recognize exciting new projects and services as they happen
throughout the year. And so we present the next OPLIN Award for
Innovation to the <a href="http://www.cuyahogalibrary.org/"
target="_blank"><strong>Cuyahoga County Public Library</strong></a>
for their <strong>Text Message Notification</strong> service. </p>
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<th width="200"><img src="cid:part1.09090507.04030605@oplin.org"
alt="OPLIN Award for Innovation" height="200" width="200"></th>
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<p align="left">In addition to e-mail notification, CCPL
patrons have the option of signing up for Text Message Notification.
Courtesy reminders and other library notices are automatically sent to
their cell phone at no charge to the patron. In the past two months,
CCPL has sent over 30,000 text messages.</p>
<p align="left">CCPL developed this service with <a
href="http://www.velti.com/" target="_blank">Velti</a>, a company
specializing in mobile advertising, marketing, and content. When
patrons sign up for Text Message Notification on the CCPL website,
standard library e-mail notices are sent to the Velti server, which
then reformats and forwards them as text messages to the cell phone
number of the patron.</p>
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<ul>
<li><a
href="http://www.cuyahogalibrary.org/StdBackPage.aspx?id=82#TEXT"
target="_blank">How Do I Sign Up for eMail or Text Message
Notification?</a> (Frequently asked questions about using Cuyahoga
County Public Library)</li>
<li><a href="http://www.velti.com/" target="_blank">Velti</a></li>
</ul>
</blockquote>
<p><span style="font-size: 14pt;">2. <b><strong>Google Owns YouTube -
Will the Lawyers Own Google? </strong></b></span></p>
<blockquote>
<p>The biggest tech story of the year happened this week when <a
href="http://www.google.com/" target="_blank">Google</a> bought <a
href="http://www.youtube.com/" target="_blank">YouTube</a>. So what's
gonna happen now? YouTube videos will probably start showing up in
Google search results, for one. Even more likely - lots and lots of
lawsuits over copyright infringement. </p>
<ul>
<li><a
href="http://www.boingboing.net/2006/10/09/google_buys_youtube_.html"
target="_blank">Google buys YouTube: GooTube</a> (Boing Boing)</li>
<li><a
href="http://www.lifehacker.com/software/google-video/video-search-made-easier-with-googleyoutube-206389.php"
target="_blank">Video search made easier with Google/YouTube</a>
(Lifehacker)</li>
<li><a
href="http://www.businessweek.com/technology/content/oct2006/tc20061010_083340.htm?campaign_id=bier_tco.g3a.rss1010c"
target="_blank">YouTube's New Deep Pockets</a> (BusinessWeek)</li>
<li><a
href="http://news.com.com/2100-1030_3-6124149.html?part=rss&tag=6124149&subj=news"
target="_blank">YouTube may add to Google's copyright worries</a>
(CNET News) </li>
</ul>
</blockquote>
<p><span style="font-size: 14pt;">3. <b><strong><b><strong><b><strong><b><strong><b><strong><b><strong><b><strong><b><strong>When
Instant Messages Become an Instant Mess </strong></b></strong></b></strong></b></strong></b></strong></b></strong></b></strong></b></strong></b></span></p>
<blockquote>
<p>The scandal involving former Congressman Mark Foley neatly
demonstrates what all IM users should already know - your messages are
not private.</p>
<ul>
<li><a
href="http://online.wsj.com/public/article/SB115991992052181850-ODxRekfJMlSugk2EzRySs2dU00s_20061102.html?mod=tff_main_tff_top"
target="_blank">Those IMs Aren't as Private as You Think</a> (Wall
Street Journal)</li>
<li><a
href="http://www.npr.org/templates/story/story.php?storyId=6200960"
target="_blank">How to Keep Your Instant Messaging to Yourself</a>
(NPR)</li>
<li><a href="http://www.wired.com/news/columns/0,71912-0.html"
target="_blank">Never Assume Text Is Private</a> (Wired News)</li>
<li><a
href="http://blog.eweek.com/blogs/knowitall/archive/2006/10/05/13635.aspx"
target="_blank">Understanding transparency, the hard way</a> (Know It
All)</li>
</ul>
</blockquote>
<p><span style="font-size: 14pt;">4.<b><strong><b><strong> Inefficient,
Limited & Obsolete: Them</strong></b><strong>'s Fighting Words </strong></strong></b></span></p>
<blockquote>
<p>When an anti-library opinion piece appeared in a local Kansas
newspaper last week, some library bloggers sprang to the defense of
their institution, while others wondered... should we be listening more
closely to our critics? </p>
<ul>
<li><a
href="http://www2.ljworld.com/news/2006/oct/02/libraries_are_limited_obsolete/"
target="_blank">Libraries are limited, obsolete</a> (Lawrence
Journal-World)</li>
<li><a
href="http://tametheweb.com/2006/10/ten_things_i_know_about_librar_1.html"
target="_blank">Ten Things I Know About Libraries in 2006</a> (Tame
the Web: Libraries and Technology)</li>
<li><a
href="http://librarianinblack.typepad.com/librarianinblack/2006/10/libraries_are_l.html"
target="_blank">"Libraries are limited, obsolete" -- No sir, I beg to
differ</a> (LibrarianInBlack)</li>
<li><a
href="http://www.blyberg.net/2006/10/06/going-to-the-boneyard/"
target="_blank">Going to the Boneyard?</a> (blyberg.net) </li>
</ul>
</blockquote>
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<pre class="moz-signature" cols="72">--
Joel Husenits
Managing Editor
Ohio Public Library Information Network (OPLIN)
2323 W. 5th Avenue, Suite 130
Columbus, Ohio 43204
Phone: (614) 728-5252
Fax: (614) 728-5256
E-mail: <a class="moz-txt-link-abbreviated" href="mailto:editor@oplin.org">editor@oplin.org</a>
Web: <a class="moz-txt-link-abbreviated" href="http://www.oplin.org">www.oplin.org</a></pre>
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