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<p class="MsoNormal" style="text-align: center;" align="center"><b
 style="">4Cast #87: Library 2.0, LTR, Social Media, Blogs</b></p>
<p class="MsoNormal" style="text-align: center;" align="center"><span
 style="font-size: 10pt;">January 29, 2008<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><b
 style=""><span style="font-size: 14pt;"><span style="">1.<span
 style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">    
</span></span></span></b><!--[endif]--><b style=""><span
 style="font-size: 14pt;">Co-Opting
Library 2.0<o:p></o:p></span></b></p>
<p class="MsoNormal">Technology brings challenges, of course, but how
much 2.0
does a library really need?<span style="">  </span>Are
important issues being ignored for the sake of all that is L2-centric?</p>
<ul style="margin-top: 0in;" type="disc">
  <li class="MsoNormal" style=""><a
 href="http://www.blyberg.net/2008/01/17/library-20-debased/">Library
2.0 Debased</a> (Blyberg.net)</li>
  <li class="MsoNormal" style=""><a
 href="http://meredith.wolfwater.com/wordpress/index.php/2008/01/24/the-essence-of-library-20/">The
Essence of Library 2.0?</a> (Information Wants to be Free)</li>
  <li class="MsoNormal" style=""><a
 href="http://www.davidleeking.com/2008/01/24/has-elvis-left-the-building/">Has
Elvis Left the Building?</a> (David Lee King)</li>
  <li class="MsoNormal" style=""><a
 href="http://loosecannonlibrarian.net/?p=156">Are Librarians
Culturally Self-Aware?</a> (Loose Cannon Librarian)</li>
</ul>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><b
 style=""><span style="font-size: 14pt;"><span style="">2.<span
 style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">    
</span></span></span></b><!--[endif]--><b style=""><span
 style="font-size: 14pt;">Library
Technology Reports<o:p></o:p></span></b></p>
<p class="MsoNormal"><a
 href="http://meredith.wolfwater.com/wordpress/index.php/2008/01/25/some-great-library-technology-reports/">Meredith
Farkas of Information Wants to be Free</a>, shares some hand-picked <st1:State
 w:st="on"><st1:place w:st="on">ALA</st1:place></st1:State> <i style="">Library
Technology Reports</i> and two projects of note:</p>
<ul style="margin-top: 0in;" type="disc">
  <li class="MsoNormal" style=""><a
 href="http://www.techsource.ala.org/ltr/changing-the-way-we-work.html">Changing
the Way We Work</a> (<st1:State w:st="on"><st1:place w:st="on">ALA</st1:place></st1:State>
TechSource)</li>
  <li class="MsoNormal" style=""><a
 href="http://www.techsource.ala.org/ltr/next-generation-library-catalogs.html">Next
Generation Library Catalogs</a> (<st1:State w:st="on"><st1:place
 w:st="on">ALA</st1:place></st1:State> TechSource)</li>
  <li class="MsoNormal" style=""><a
 href="http://sociallibraries.com/course/">Five Weeks to a Social
Library</a> (SocialLibraries.com)</li>
  <li class="MsoNormal" style=""><a
 href="http://www.higheredblogcon.com/">HigherEd BlogCon</a> (HigherEd
BlogCon.com)</li>
</ul>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><b
 style=""><span style="font-size: 14pt;"><span style="">3.<span
 style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">    
</span></span></span></b><!--[endif]--><b style=""><span
 style="font-size: 14pt;">Social Media
Adoption for Your Library: Yay or Nay?<o:p></o:p></span></b></p>
<p class="MsoNormal">Social networking can help increase a library’s
online
visibility, but it requires staff time and effort.<span style="">  </span>Below,
some thoughts and objections on the
value of networking in the virtual arena:</p>
<ul style="margin-top: 0in;" type="disc">
  <li class="MsoNormal" style=""><a
 href="http://www.readwriteweb.com/archives/ten_common_objections_to_socia.php">Ten
Common Objections to Social Media Adoption and How You Can Respond</a>
(ReadWriteWeb)</li>
  <li class="MsoNormal" style=""><a
 href="http://gigaom.com/2008/01/20/social-networks-from-the-80s-to-the-00s/">Social
Networks, from the 80s to the 00s</a> (GigaOM)</li>
  <li class="MsoNormal" style=""><a
 href="http://www.sacbee.com/107/story/643294.html">Networked Out: Are
There Too Many Social Web Sites?</a> (Sacbee.com)</li>
  <li class="MsoNormal" style=""><a
 href="http://www.ducttapemarketing.com/blog/2008/01/28/your-social-media-strategy/">Your
Social Media Strategy</a> (Duct Tape Marketing)</li>
</ul>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><b
 style=""><span style="font-size: 14pt;"><span style="">4.<span
 style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">    
</span></span></span></b><!--[endif]--><b style=""><span
 style="font-size: 14pt;">Gaming
Continues to Gain Acceptance in Libraries<o:p></o:p></span></b></p>
<p class="MsoNormal">Board games, putt-putt golf, and video games are
turning up
in libraries across the country as a means to raise money, increase
awareness,
and draw in library users of all ages.</p>
<ul style="margin-top: 0in;" type="disc">
  <li class="MsoNormal" style=""><a
 href="http://theshiftedlibrarian.com/archives/2008/01/28/more-gaming-in-the-library.html">More
Gaming in the Library</a> (The Shifted Librarian)</li>
  <li class="MsoNormal" style=""><a
 href="http://librarygamer.wordpress.com/">New Library Gaming Blog</a>
(Library Gamer)</li>
  <li class="MsoNormal" style=""><a
 href="http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20080128/NEWS/801280335">Putting
for Dollars: Library Raises More than $10,000 with Golf Fundraiser</a> (<st1:place
 w:st="on"><st1:PlaceName w:st="on">South</st1:PlaceName> <st1:PlaceType
 w:st="on">Coast</st1:PlaceType></st1:place> Today)</li>
  <li class="MsoNormal" style=""><a
 href="http://arstechnica.com/news.ars/post/20080124-growth-of-gaming-in-2007-far-outpaces-movies-music.html">Growth
of Gaming in 2007 Far Outpaces Movies, Music</a> (Ars Technica)</li>
</ul>
<p class="MsoNormal"><o:p> </o:p></p>
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      <p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:</p>
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<pre><span style="font-family: "Times New Roman";">-- 
Laura Watkins
Communications Manager

Ohio Public Library Information Network (OPLIN)
<a class="moz-txt-link-abbreviated" href="mailto:watkinla@oplin.org">watkinla@oplin.org</a>
P: 614.728.5251 | F: 614.728.5256
<st1:Street w:st="on"><st1:address w:st="on">2323 W. 5th Avenue</st1:address></st1:Street> | <st1:address
 w:st="on"><st1:Street w:st="on">Suite</st1:Street> 130</st1:address>
<st1:place w:st="on"><st1:City w:st="on">Columbus</st1:City>, <st1:State
 w:st="on">Ohio</st1:State> <st1:PostalCode w:st="on">43204</st1:PostalCode></st1:place>

<a class="moz-txt-link-abbreviated" href="http://www.oplin.org">www.oplin.org</a>
</span></pre>
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