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<p class="MsoNormal" style="text-align: center;" align="center"><b
style="">OPLIN 4Cast #141:<br>
Augmented reality, Branding, Online survey tools, Cookies & privacy<br>
</b><span style="font-size: 10pt;">August 14, 2009<o:p></o:p></span></p>
<h1 style="text-align: center;" align="center"><span class="grame"><i><span
style="font-size: 12pt;">4casting technologies that could have an
impact on
public libraries.</span></i></span><span style="font-size: 12pt;"><o:p></o:p></span></h1>
<p><b>1. Augmented reality</b><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://www.readwriteweb.com/archives/augmented_reality_human_interface_for_ambient_intelligence.php"
target="_blank"
mce_href="http://www.readwriteweb.com/archives/augmented_reality_human_interface_for_ambient_intelligence.php">Augmented
Reality: A Human Interface for Ambient Intelligence</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://searchengineland.com/augmented-reality-is-also-a-form-of-search-23859"
target="_blank"
mce_href="http://searchengineland.com/augmented-reality-is-also-a-form-of-search-23859">‘Augmented
Reality’ Is Also A Form Of Search</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://news.bbc.co.uk/2/hi/technology/8193951.stm"
target="_blank"
mce_href="http://news.bbc.co.uk/2/hi/technology/8193951.stm">Mobile
phones get cyborg vision</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://mashable.com/2009/08/04/augmented-reality-twitter/"
target="_blank"
mce_href="http://mashable.com/2009/08/04/augmented-reality-twitter/">Augmented
Reality Twitter is the Coolest Thing Ever</a><o:p></o:p></li>
</ul>
<p><b>2. Monitoring and building your brand online</b><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://www.readwriteweb.com/readwritestart/2009/07/three-steps-to-building-online-brand.php"
target="_blank"
mce_href="http://www.readwriteweb.com/readwritestart/2009/07/three-steps-to-building-online-brand.php">Three
Steps to Building an Online Brand</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.searchenginejournal.com/google-desktop-keyword-reputation-monitoring-tool/12391/"
target="_blank"
mce_href="http://www.searchenginejournal.com/google-desktop-keyword-reputation-monitoring-tool/12391/">How
to use Google Desktop as a keyword or reputation monitoring tool</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://socialmediatrader.com/tracking-the-buzz-tools-to-monitor-your-brand-effectively/"
target="_blank"
mce_href="http://socialmediatrader.com/tracking-the-buzz-tools-to-monitor-your-brand-effectively/">Tracking
the buzz: Tools to monitor your brand effectively</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://searchengineland.com/seo-tips-for-building-your-personal-brand-21380"
target="_blank"
mce_href="http://searchengineland.com/seo-tips-for-building-your-personal-brand-21380">SEO
Tips For Building Your Personal Brand</a><o:p></o:p></li>
</ul>
<p><b>3. Ask your audience - some FREE online survey tools</b><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a href="http://www.surveymonkey.com"
target="_blank" mce_href="http://www.surveymonkey.com">SurveyMonkey.com</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.questionpro.com/free-survey-software.html"
target="_blank"
mce_href="http://www.questionpro.com/free-survey-software.html">QuestionPro</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.esurveyspro.com/Default.aspx" target="_blank"
mce_href="http://www.esurveyspro.com/Default.aspx">eSurveysPro</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://freeonlinesurveys.com/welcome.asp" target="_blank"
mce_href="http://freeonlinesurveys.com/welcome.asp">Free Online Surveys</a><o:p></o:p></li>
</ul>
<p><b>4. Cookies</b><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://www.wired.com/epicenter/2009/08/you-deleted-your-cookies-think-again/"
target="_blank"
mce_href="http://www.wired.com/epicenter/2009/08/you-deleted-your-cookies-think-again/">You
Deleted Your Cookies? Think Again</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.whitehouse.gov/blog/On-Cookies/" target="_blank"
mce_href="http://www.whitehouse.gov/blog/On-Cookies/">Privacy —
Persistent Cookies on Federal Websites</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://techinsider.nextgov.com/2009/07/white_house_formally_confronts.php"
target="_blank"
mce_href="http://techinsider.nextgov.com/2009/07/white_house_formally_confronts.php">White
House Confronts Cookies</a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://mashable.com/2009/06/12/youtube-cookies-white-house/"
target="_blank"
mce_href="http://mashable.com/2009/06/12/youtube-cookies-white-house/">YouTube
Removes Cookies From the White House</a><o:p> <br>
</o:p></li>
</ul>
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<p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:<o:p></o:p></p>
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<small>--<br>
Bobbi Galvin<br>
OPLIN Customer Service & Support<br>
1-888-966-7546</small><br>
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