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<p class="MsoNormal" style="text-align: center;" align="center"><b
style="">OPLIN 4Cast #147:<br>
The Reader Experience<br>
</b><span style="font-size: 10pt;">October 7, 2009<o:p></o:p></span></p>
<h1 style="text-align: center;" align="center"><span class="grame"><i><span
style="font-size: 12pt;">4casting technologies that could have an
impact on
public libraries.<o:p></o:p></span></i></span></h1>
<p>The reading experience, just as with any online or face-to-face
experience,
is about how the customer wants to be served. What's good for you, may
be
the opposite of what I want to get from your store or website. <st1:City
w:st="on"><st1:place w:st="on">Reading</st1:place></st1:City> is no
exception.<o:p></o:p></p>
<p>The idea of curling up with a book and a cup of hot coffee on a
cold
winter night may be sound like fun to some people, but those who are
addicted
to reading may not necessarily care what form the "book"
takes. Whether it's the printed word, on a Kindle or reading
interactively online, people will to continue to read, just in new ways.<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://www.nytimes.com/2009/10/04/business/04digi.html"
target="_blank"
mce_href="http://www.nytimes.com/2009/10/04/business/04digi.html">Will
Books Be Napsterized?</a> Free books at your library (legal). Pirated
books online also free (but not so legal).<o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.nytimes.com/2009/10/01/books/01book.html?_r=1&hp"
target="_blank"
mce_href="http://www.nytimes.com/2009/10/01/books/01book.html?_r=1&hp">Curling
Up With Hybrid Books, Videos Included </a>"...the notion of the book
is becoming increasingly elastic as publishers mash together text,
video and Web features in a scramble to keep readers interested in an
archaic form of entertainment."<o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.nytimes.com/2009/04/05/business/05stream.html?_r=1&em"
target="_blank"
mce_href="http://www.nytimes.com/2009/04/05/business/05stream.html?_r=1&em">Is
This the Future of the Digital Book?</a> Discover a multimedia hybrid
in the "Vook."<o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://gizmodo.com/5372456/infinite-book-looks-more-like-an-infinite-brochure-still-my-favorite-digital-media-reader-concept"
target="_self"
mce_href="http://gizmodo.com/5372456/infinite-book-looks-more-like-an-infinite-brochure-still-my-favorite-digital-media-reader-concept">Infinite
Book Looks More Like An Infinite Brochure, Still My Favorite Digital
Media Reader Concept</a> Is this the "missing link" between the
digital and analogues worlds? It's all digital, but you can still flip
the pages. <o:p></o:p></li>
</ul>
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<p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:</p>
<ul type="disc">
<li class="MsoNormal" style=""><strong>RSS feed</strong>. You
can receive the <em>OPLIN 4cast</em> via RSS feed by subscribing to
the following URL: <a
href="http://www.oplin.org/4cast/index.php/?feed=rss2" target="_blank">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.</li>
<li class="MsoNormal" style=""><strong>Live Bookmark</strong>.
If you're using the <a href="http://www.mozilla.com/" target="_blank">Firefox</a>
web browser, you can go to the <em>4cast</em> website (<a
href="http://www.oplin.org/4cast/" target="_blank">http://www.oplin.org/4cast/</a>)
and click on the orange "radio wave" icon on the right side of the
address bar. In <a href="http://www.microsoft.com/windows/ie/"
target="_blank">Internet Explorer 7</a>, click on the same icon to
view or subscribe to the <em>4cast</em> RSS feed. </li>
<li class="MsoNormal" style=""><strong>E-mail</strong>. You can
have the <em>OPLIN 4cast</em> delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to the <em>4cast</em> mailing list at <a
href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast"
target="_blank">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.</li>
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<pre>--
Bobbi Galvin
OPLIN Customer Relations & Support
P: 1-888-966-7546
<a class="moz-txt-link-abbreviated" href="http://www.oplin.org">www.oplin.org</a><span style="font-family: "Times New Roman";"><o:p></o:p></span></pre>
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