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<p class="MsoNormal" style="text-align: center;" align="center"><b
style="">OPLIN 4Cast #149:<br>
Calculating social media return on investment (ROI) <br>
</b><span style="font-size: 10pt;">October 21, 2009<o:p></o:p></span></p>
<h1 style="text-align: center;" align="center"><span class="grame"><i><span
style="font-size: 12pt;">4casting technologies that could have an
impact on
public libraries.<o:p></o:p></span></i></span></h1>
<p>You tweet. You blog. You're on MySpace and Facebook.
You're LinkedIn and you IM with your patrons. But what kind of impact
is
social media making for your library? There is an argument for
calculating return on investment (ROI), but can we really justify the
time we
spend staying connected all of the time? What should we measure?
What kind of numbers would mean your social presence is successful? <br>
<br>
There may be pressure to prove ROI, yet libraries still struggle with
how to
measure exactly how social media is helping library staff members meet
organizational objectives and goals.<br>
<br>
You are the community hub. People love you. So why should you have
to prove your worth?<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://adage.com/smallagency/post?article_id=139799"
target="_blank"
mce_href="http://adage.com/smallagency/post?article_id=139799">What's
the ROI of Putting Your Pants on in the Morning? </a><o:p></o:p></li>
</ul>
<p>Want some tips for great ROI? Here are some basic rules of the
road. <o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://www.marketlikeachick.com/20-tips-for-best-roi-in-social-media/"
target="_blank"
mce_href="http://www.marketlikeachick.com/20-tips-for-best-roi-in-social-media/">20
Tips For Best ROI In Social Media </a><o:p></o:p></li>
</ul>
<p>The "Storytelling & Social Media: Return on Investment (ROI)" <a
href="https://cc.readytalk.com/cc/schedule/display.do?udc=slpno8mh3wn0"
target="_blank"
mce_href="https://cc.readytalk.com/cc/schedule/display.do?udc=slpno8mh3wn0">webinar</a>
from TechSoup Global & NTEN " from TechSoup Global & NTEN
"will show how you can effectively use ROI processes, techniques, and
formulas to help your organization make better social media strategy
decisions
and demonstrate impact." Also covered is "where to incorporate
qualitative information and an introduction to a small tool set of
analytics,
mostly free, that can help you capture, analyze, and interpret data."<br>
While lengthy and a bit slow to start, this webinar is a good one if
you are
just getting a feel for ROI. You will need both the audio and
PowerPoint
to this presentation.<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="https://cc.readytalk.com/cc/download/schedule/1p31jhpvmxt6j"
target="_blank"
mce_href="https://cc.readytalk.com/cc/download/schedule/1p31jhpvmxt6j">Audio </a><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="https://cc.readytalk.com/cc/download/schedule/1lsl6in110xhi"
target="_blank"
mce_href="https://cc.readytalk.com/cc/download/schedule/1lsl6in110xhi">PowerPoint
presentation</a> <o:p></o:p></li>
</ul>
<p>While we want to know if time spent in social media is valuable,
many
organizations just aren't tracking ROI. Are you?<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://mashable.com/2009/09/22/social-media-programs-roi/"
target="_blank"
mce_href="http://mashable.com/2009/09/22/social-media-programs-roi/">STATS:
84% of Social Media Programs Don’t Measure ROI <br>
</a></li>
<li class="MsoNormal" style=""><br>
</li>
</ul>
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<p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:</p>
<ul type="disc">
<li class="MsoNormal" style=""><strong>RSS feed</strong>. You
can receive the <em>OPLIN 4cast</em> via RSS feed by subscribing to
the following URL: <a
href="http://www.oplin.org/4cast/index.php/?feed=rss2" target="_blank">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.</li>
<li class="MsoNormal" style=""><strong>Live Bookmark</strong>.
If you're using the <a href="http://www.mozilla.com/" target="_blank">Firefox</a>
web browser, you can go to the <em>4cast</em> website (<a
href="http://www.oplin.org/4cast/" target="_blank">http://www.oplin.org/4cast/</a>)
and click on the orange "radio wave" icon on the right side of the
address bar. In <a href="http://www.microsoft.com/windows/ie/"
target="_blank">Internet Explorer 7</a>, click on the same icon to
view or subscribe to the <em>4cast</em> RSS feed. </li>
<li class="MsoNormal" style=""><strong>E-mail</strong>. You can
have the <em>OPLIN 4cast</em> delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to the <em>4cast</em> mailing list at <a
href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast"
target="_blank">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.</li>
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<pre>--
Bobbi Galvin
OPLIN Customer Relations & Support
P: 1-888-966-7546
<a class="moz-txt-link-abbreviated" href="http://www.oplin.org">www.oplin.org</a><span style="font-family: "Times New Roman";"><o:p></o:p></span></pre>
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