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<p class="MsoNormal" style="text-align: center;" align="center"><b
style="">OPLIN 4Cast#160: So you have a Twitter account...now what? <br>
</b><span style="font-size: 10pt;">January 14, 2010<o:p></o:p></span></p>
<h1 style="text-align: center;" align="center"><span class="grame"><i><span
style="font-size: 12pt;">4casting technologies that could have an
impact on
public libraries.<o:p></o:p></span></i></span></h1>
<p>There are so many potential uses of Twitter for libraries and your
patrons
are already using it, so it’s a great medium to add to your marketing
efforts. In just a few sentences a day, it doesn’t require much time
to
make a big impact.<o:p></o:p></p>
<p>The essence of Twitter is conversation. Libraries, unfortunately,
seem to be
using it as a broadcast system. Instead, encourage your followers to
interact with the library staff — ask followers questions, share
interesting
links, re-tweet interesting posts, and reply when people message you
directly. Learn from others' Twitter posts. Follow people who know
about your interests. Information sharing on Twitter is a two-way
street.<o:p></o:p></p>
<p><b><i>Fact:</i></b><br>
The OPLIN staff was trying to come up with a list of <st1:state
w:st="on"><st1:place w:st="on">Ohio</st1:place></st1:state> public
libraries that are on Facebook
and Twitter this week.<span style=""> </span>Finding none, we
created our own <a href="http://www.oplin.org/communications"
target="_blank" mce_href="http://www.oplin.org/communications">statewide
directories</a>.
If you would like to have your library added, please e-mail <a
href="mailto:support@oplin.org">support@oplin.org</a> all of the
relevant
details.<span style=""> </span><i>Reminder: Check the <a
href="http://www.oplin.org/communications" target="_blank"
mce_href="http://www.oplin.org/communications">link</a> later to see
who has
been added.</i><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style="">The <a href="http://www.10e20.com/"
target="_blank" mce_href="http://www.10e20.com/">10e20 blog</a> is
good about telling us how to manage our online presence using social
media. They've had a couple of good Twitter articles lately such as <a
href="http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/"
target="_blank"
mce_href="http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/">Are
you overly self-promotional?</a> and <a
href="http://www.10e20.com/blog/2010/01/07/how-enthusias-creates-social-media-success/"
target="_blank"
mce_href="http://www.10e20.com/blog/2010/01/07/how-enthusias-creates-social-media-success/">The
Passion of the Crust: How Enthusiasm Creates Social Media Success</a><o:p></o:p></li>
</ul>
<ul type="disc">
<li class="MsoNormal" style="">Need some examples of good, active
Twitter accounts? Try <a
href="http://www.bestcollegesonline.com/blog/2009/03/26/top-100-librarian-tweeters/"
target="_blank"
mce_href="http://www.bestcollegesonline.com/blog/2009/03/26/top-100-librarian-tweeters/ ">Top
100 Librarian Tweeters</a>, the <a
href="http://www.libsuccess.org/index.php?title=Twitter"
target="_blank"
mce_href="http://www.libsuccess.org/index.php?title=Twitter">LibSuccess
Wiki</a> and <a
href="http://sites.google.com/site/scrlctwitter/who-should-i-follow-"
target="_blank"
mce_href="http://sites.google.com/site/scrlctwitter/who-should-i-follow-">Who
should I follow?</a><br style="">
<!--[if !supportLineBreakNewLine]--><br style="">
<!--[endif]--><o:p></o:p></li>
<li class="MsoNormal" style=""><a
href="http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/"
target="_blank"
mce_href="http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/">A
Brief and Informal Twitter Etiquette Guide </a><o:p></o:p></li>
</ul>
<ul type="disc">
<li class="MsoNormal" style=""><a
href="http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14_ways_to_use_twitter_politely.php"
target="_blank"
mce_href="http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14_ways_to_use_twitter_politely.php">14
Ways to Use Twitter Politely</a><o:p></o:p></li>
</ul>
<p><b><i>Cool fact from the 4Cast:</i></b><br>
There may be psychology behind Twitter. The Hierarchy Of Tweets - <a
href="http://www.theinnovationdiaries.com/2009/03/24/the-hierarchy-of-tweets-analysing-the-psychology-of-twitter/"
target="_blank"
mce_href="http://www.theinnovationdiaries.com/2009/03/24/the-hierarchy-of-tweets-analysing-the-psychology-of-twitter/">Analysing
The
Psychology of Twitter</a><o:p></o:p></p>
<div align="center">
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width="90%" border="0" cellpadding="0" cellspacing="5">
<tbody>
<tr style="">
<td style="padding: 3.75pt;">
<p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:</p>
<ul type="disc">
<li class="MsoNormal" style=""><strong>RSS feed</strong>. You
can receive the <em>OPLIN 4cast</em> via RSS feed by subscribing to
the following URL: <a
href="http://www.oplin.org/4cast/index.php/?feed=rss2" target="_blank">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.</li>
<li class="MsoNormal" style=""><strong>Live Bookmark</strong>.
If you're using the <a href="http://www.mozilla.com/" target="_blank">Firefox</a>
web browser, you can go to the <em>4cast</em> website (<a
href="http://www.oplin.org/4cast/" target="_blank">http://www.oplin.org/4cast/</a>)
and click on the orange "radio wave" icon on the right side of the
address bar. In <a href="http://www.microsoft.com/windows/ie/"
target="_blank">Internet Explorer 7</a>, click on the same icon to
view or subscribe to the <em>4cast</em> RSS feed. </li>
<li class="MsoNormal" style=""><strong>E-mail</strong>. You can
have the <em>OPLIN 4cast</em> delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to the <em>4cast</em> mailing list at <a
href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast"
target="_blank">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.</li>
</ul>
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<p class="MsoNormal"><o:p></o:p>-- <br>
</p>
<pre>Bobbi Galvin
OPLIN Customer Relations & Support
P: 1-888-966-7546
<a class="moz-txt-link-abbreviated" href="http://www.oplin.org">www.oplin.org</a><span style="font-family: "Times New Roman";"><o:p></o:p></span></pre>
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