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<p class="MsoNormal" style="text-align: center;" align="center"><b>OPLIN
4Cast #186:
Tracking trends</b><b style=""><br>
</b><span style="font-size: 10pt;">July 16, 2010<o:p></o:p></span></p>
<h1 style="text-align: center;" align="center"><span class="grame"><i><span
style="font-size: 12pt;">4casting technologies that could have an
impact on
public libraries.<o:p></o:p></span></i></span></h1>
<p>Knowing what your users are doing online is pretty important. You
can
use the info to know where to focus your marketing efforts. For
example,
if most of your users prefer watching videos to looking at pictures,
focus more
on creating <a href="http://www.youtube.com/">YouTube</a> posts and
upload less
to <a href="http://www.flickr.com/">Flickr</a>. Find out what people
are
talking about on <a href="http://www.twitter.com/">Twitter</a> to
promote your
collection. <br>
<br>
Here are some ways to track what your users are seeing online.<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style="">Tracking Twitter trends can be done
using <a href="http://tweetstats.com/trends" target="_self"
mce_href="http://tweetstats.com/trends">TweetStats</a> or <a
href="http://trendistic.com/" target="_self"
mce_href="http://trendistic.com/">Trendistic</a>. <o:p></o:p></li>
<li class="MsoNormal" style="">Tracking video trends? Try <a
href="http://mag.ma/" target="_self" mce_href="http://mag.ma/">Magma </a>or
<a href="http://www.break.com/videos/newest/" target="_self"
mce_href="http://www.break.com/videos/newest/">Break</a>.<o:p></o:p></li>
<li class="MsoNormal" style="">If you want to track keyword search
trends, try <a href="http://www.google.com/trends/hottrends"
target="_self" mce_href="http://www.google.com/trends/hottrends">Google
Trends Hot Lis</a>t, <a href="http://www.google.com/trends"
target="_self" mce_href="http://www.google.com/trends">Google Trends</a>
or <a href="http://www.trendybing.com/" target="_self"
mce_href="http://www.trendybing.com/">Trendy Bing</a>.<o:p></o:p></li>
<li class="MsoNormal" style="">Want to know the latest news trend?
Try <a href="http://newsmap.jp/">Newsmap</a>, which aggregates Google
News and can be customized by topic and location.<o:p></o:p></li>
</ul>
<p><b><i>Bonus link:</i></b><br>
If you want a quick way to see what's popular in technology
moment-by-moment,
monitor what's being discussed on the <a
href="http://www.readwriteweb.com/archives/trends/" target="_self"
mce_href="http://www.readwriteweb.com/archives/trends/">ReadWriteWeb
"trends" section</a>. <o:p></o:p></p>
<div align="center">
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<tbody>
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<td style="padding: 3.75pt;">
<p>The <em><b>OPLIN 4cast</b></em> is a weekly compilation of
recent headlines, topics, and trends that could impact public
libraries. You can subscribe to it in a variety of ways, such as:</p>
<ul type="disc">
<li class="MsoNormal" style=""><strong>RSS feed</strong>. You
can receive the <em>OPLIN 4cast</em> via RSS feed by subscribing to
the following URL: <a
href="http://www.oplin.org/4cast/index.php/?feed=rss2" target="_blank">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.</li>
<li class="MsoNormal" style=""><strong>Live Bookmark</strong>.
If you're using the <a href="http://www.mozilla.com/" target="_blank">Firefox</a>
web browser, you can go to the <em>4cast</em> website (<a
href="http://www.oplin.org/4cast/" target="_blank">http://www.oplin.org/4cast/</a>)
and click on the orange "radio wave" icon on the right side of the
address bar. In <a href="http://www.microsoft.com/windows/ie/"
target="_blank">Internet Explorer 7</a>, click on the same icon to
view or subscribe to the <em>4cast</em> RSS feed. </li>
<li class="MsoNormal" style=""><strong>E-mail</strong>. You can
have the <em>OPLIN 4cast</em> delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to the <em>4cast</em> mailing list at <a
href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast"
target="_blank">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.</li>
</ul>
</td>
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</div>
<p class="MsoNormal"><o:p></o:p>-- <br>
</p>
<pre>Bobbi Galvin
OPLIN Customer Relations & Support
P: 1-888-966-7546
<a class="moz-txt-link-abbreviated" href="http://www.oplin.org">www.oplin.org</a><span style="font-family: "Times New Roman";"><o:p></o:p></span></pre>
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