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<p>Last week, <a href="http://www.flipboard.com/">Flipboard</a>, "your
personalized social magazine," made a big splash in the Internet world,
generating so much interest that their servers crashed on the day
Robert Scoble first <a
href="http://scobleizer.com/2010/07/20/exclusive-first-look-at-revolutionary-social-news-ipad-app-flipboard/">wrote</a>
about it on his popular blog. But beyond being an intriguing app for
the iPad, Flipboard raises some questions about its potential effect on
the future of the publishing business.</p>
<ul>
<li><a
href="http://www.readwriteweb.com/archives/why_flipboard_is_already_one_of_the_best_ipad_apps.php">Why
Flipboard is one of the best iPad apps</a> (ReadWriteWeb/Marshall
Kirkpatrick) "...the promises of syndicated content, social news and a
touch interface for real-time information are more real today than they
were yesterday."</li>
<li><a
href="http://news.idg.no/cw/art.cfm?id=F5EB5332-1A64-6A71-CE5A943ED9DC1D24">Making
Twitter and Facebook updates seem more important than they are</a>
(ComputerWorld/Jared Newman) "The seams only come apart when the social
feeds are vapid. Flipboard may be the iPad's most powerful content
aggregator, but it'll take a skilled user to filter what's really
important."</li>
<li><a
href="http://www.stoweboyd.com/post/848965669/the-flipboard-dilemma-who-owns-user-experience">Who
owns the user experience?</a> (Stowe Boyd) "But the presentation in
Flipboard poses some real business problems. Where's the ads?
Publishers make their money on ads (and pay walls), and so they are
going to start to howl if people are viewing their stories with all the
ads parsed out."</li>
<li><a href="http://gizmodo.com/5594176/">Is Flipboard legal?</a>
(Gizmodo/Joel Johnson) "The company hopes that content companies like
Condé Nast will be so pleased at the way Flipboard presents their
[copyrighted] content that they'll work with the company—subscriptions
and revenue sharing were mentioned specifically—instead of suing the
pants off of them."</li>
</ul>
<p><em><strong>Cool</strong> (but ultimately insignificant) <strong>fact</strong>:</em><br>
Flipboard is currently free, backed by $10.5 million in funding from
some high-profile people like Twitter co-founder Jack Dorsey, Facebook
co-founder Dustin Moscovitz, and actor Ashton Kutcher.</p>
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