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<p><span
style="font-size: 20px; font-weight: bold; color: rgb(0, 0, 0); font-family: arial; line-height: 110%;">OPLIN
4Cast
#190: Digital Romance?</span><br>
<span
style="font-size: 11px; font-weight: normal; color: rgb(102, 102, 102); font-style: italic; font-family: arial;">August
11th,
2010</span></p>
<p style="text-align: justify;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2010/08/printing-press.gif"><img
class="alignleft size-thumbnail wp-image-1296"
style="margin-right: 4px;" title="printing-press"
src="cid:part2.01050805.08060905@oplin.org"
alt="clip art from Florida Center for Instructional Technology, http://etc.usf.edu/clipart"
height="84" width="84"></a><span
style="font-size: 16px; font-family: arial; line-height: 110%;">As
of Monday, <a href="http://en.wikipedia.org/wiki/Dorchester_Publishing">Dorchester
Publishing</a>, which claims to be the oldest independent mass market
publisher in America and is known as a romance publisher, switched away
from traditional print publishing to only e-books or print-on-demand.
Is this a harbinger of things to come?</span></p>
<div> </div>
<ul style="text-align: left;">
<li
style="text-align: justify; font-size: 16px; font-family: arial; line-height: 110%;"><a
href="http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/44085-dorchester-drops-mass-market-publishing-for-e-book-pod-model.html">Dorchester
drops
mass market publishing for E-Book/POD model</a> (Publishers
Weekly, August 6) "President John Prebich said after retail sales fell
by 25% in 2009, the company knew that 2010 'would be a defining year,'
but rather than show improvement, 'sales have been worse.' While
returns are down, the company has had a difficult time getting its
titles into stores as shelf space for mass market has been reduced."</li>
<li
style="text-align: justify; font-size: 16px; font-family: arial; line-height: 110%;"><a
href="http://online.wsj.com/article/SB10001424052748703309704575413611289773690.html">Paperback
publisher
goes all digital</a> (Wall Street Journal, August 6) "Romance
fans in particular have already embraced e-books, in part because
customers can read them in public without having to display the covers.
In addition, type size is easily adjusted on e-readers, making titles
published in the mass paperback format easier to read for older
customers."</li>
<li
style="text-align: justify; font-size: 16px; font-family: arial; line-height: 110%;"><a
href="http://online.wsj.com/article/SB10001424052748704912004575253132121412028.html">The
'vanity'
press goes digital</a> (Wall Street Journal, June 3) "Much as
blogs have bitten into the news business and YouTube has challenged
television, digital self-publishing is creating a powerful new niche in
books that's threatening the traditional industry. Once derided as
'vanity' titles by the publishing establishment, self-published books
suddenly are able to thrive by circumventing the establishment."</li>
<li
style="text-align: justify; font-size: 16px; font-family: arial; line-height: 110%;"><a
href="http://www.smartbitchestrashybooks.com/index.php/weblog/comments/dorchester-does-digital-authors-do-what/">Authors
do
what?</a> (Smart Bitches Trashy Books/SB Sarah) "But the real matter
at hand, aside from placing bets in the death pool as to whether
Dorchester is circling the drain or has bought itself some time, is
what do you think authors with print books formerly scheduled to come
out this fall should do to shift their marketing and promotional plans
as new digital-only authors?"</li>
</ul>
<div style="text-align: left;"> </div>
<p
style="text-align: left; font-size: 20px; font-family: arial; line-height: 110%;"><strong><em>Libraries
do
what?</em></strong><br>
</p>
<div
style="text-align: justify; font-size: 16px; font-family: arial; line-height: 110%;">If
you're
wondering how
to add
Dorchester titles to your library print
collection now, they have signed a deal with Ingram Publisher Service
to do print-on-demand copies for selected titles.</div>
<div style="text-align: left;"> </div>
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4cast</em></strong>
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