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                    <p><!-- Make sure you modify the 4Cast title in this section -->
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                        line-height: 110%;">OPLIN
                        4Cast #193: VOD vs DVD</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">September 1st, 2010</span></p>
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                    <p style="text-align: justify;"><a title="Video On
                        Demand Logo http://www.princeton.edu/hrc/video/"
href="http://www.oplin.org/4cast/wp-content/uploads/2010/08/video_on_demand.png"><img
                          class="alignleft size-full wp-image-1337"
                          style="margin-right: 5px;" title="Video On
                          Demand Logo
                          http://www.princeton.edu/hrc/video/"
                          src="cid:part2.04000906.03050007@oplin.org"
                          alt="Video On Demand Logo" height="100"
                          width="100"></a><span style="font-size: 16px;
                        font-family: arial; line-height: 110%;">According
                        to the rumor mill, Blockbuster video is set to <a
href="http://www.engadget.com/2010/08/27/blockbuster-filing-for-bankruptcy-next-month-probably/">declare
                          bankruptcy</a> sometime in September. Some
                        video-industry commentators are wondering if
                        this is not just one more step along the path to
                        replacing DVDs with video on demand (VOD). Many
                        libraries, of course, still loan VCR tapes, so
                        it's not likely that DVDs will disappear from
                        library shelves very soon. In fact, "hard" copy
                        VOD, like Redbox, will probably continue to
                        prosper for a while. In the long run, however, a
                        shift in the video distribution industry that
                        bypasses any kind of physical medium will
                        certainly affect library circulation numbers. </span></p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://news.cnet.com/8301-31001_3-20014895-261.html">Netflix
                          soars as Blockbuster plans bankruptcy</a>
                        (CNET News/Greg Sandoval) "This month, Netflix
                        penned a five-year deal worth nearly $1 billion
                        to stream movies from Paramount, Lionsgate, and
                        MGM. And digital distribution of movies and TV
                        shows is barely in its infancy. Services such as
                        Hulu, YouTube, and Boxee are still developing.
                        Apple is reportedly working on some kind of new
                        digital-video service perhaps tied to a new
                        generation of Apple TV. While we still have a
                        long way to go, it doesn't look like
                        brick-and-mortar video stores will be making the
                        trip." </li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://newteevee.com/2010/08/20/studios-giving-up-on-dvd-pushing-vod-instead/">Studios
                          Giving Up on DVD</a> (NewTeeVee/Ryan Lawler)
                        "…the vast majority of film titles are now being
                        released on cable VOD the same day-and-date that
                        they’re available in stores. In 2006, the
                        typical window between DVD and VOD release was
                        30 days, with some titles lasting up to 45 days
                        before they became available. As recently as
                        2009, the average wait between DVDs hitting
                        shelves and films being available on VOD was
                        still 21 days."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://venturebeat.com/2010/08/29/googles-youtube-to-launch-pay-per-view-movies-in-deal-with-movie-studios-report/">YouTube
                          to launch pay-per-view movies</a>
                        (MediaBeat/Dean Takahashi) "Negotiations have
                        been taking place for a few months, but they
                        have taken on more urgency because Apple could
                        be launching its own counter-move this week.
                        Rumors suggest that Apple will upgrade its
                        ailing Apple TV service this week at a press
                        conference in San Francisco on Sept. 1. Google
                        will likely have to compete with Netflix and
                        Hulu as well."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;">
                        <a
href="http://news.yahoo.com/s/ytech_gadg/20100728/tc_ytech_gadg/ytech_gadg_tc3273">Libraries
                          top Netflix, Redbox when it comes to loaning
                          DVDs</a> (Yahoo!News/Ben Patterson) An older
                        article (from July), but still pertinent. </li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Little-known
                            Fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">YouTube
                      has actually been offering streaming movie rentals
                      from a number of smaller studios since January. (<a
href="http://arstechnica.com/media/news/2010/01/youtube-dipping-its-toe-into-rentals-but-users-may-balk.ars">Ars
                        Technica</a>) </div>
                    <div style="text-align: left;"> </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
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                        impact public
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