<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body bgcolor="#ffffff" text="#000000">
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style></style>
<title>OPLIN 4Cast</title>
<style>
.headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
.adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
.headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
.title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
.subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
.defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
.footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
.footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
a { color:#0000FF; color:#0000FF; color:#0000FF; }
</style>
<table class="backgroundTable" bgcolor="#ffffff" cellpadding="0"
cellspacing="0" width="100%">
<tbody>
<tr>
<td align="left" valign="top">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top: 0px solid rgb(0, 0, 0);
border-bottom: 1px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255); text-align:
center;" align="center"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 200%;
font-family: verdana; text-decoration: none;">Email
not
displaying correctly? <a
href="http://www.oplin.org/4cast/"
style="font-size: 10px; color: rgb(0, 0, 255);
line-height: 200%; font-family: verdana;
text-decoration: none;">View
it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(51, 51, 51);
border-bottom: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255);">
<center><a href=""><img id="editableImg1"
src="cid:part1.07010506.06010200@oplin.org"
title="OPLIN" alt="OPLIN 4Cast" align="middle"
border="0"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width: 763px; height: 877px;"
bgcolor="#ffffff" cellpadding="20" cellspacing="0">
<tbody>
<tr>
<td style="font-size: 12px; color: rgb(0, 0, 0);
line-height: 150%; font-family: trebuchet ms;"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
bgcolor="#ffffff" valign="top">
<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN
4Cast #194: Locating things</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">September 8th, 2010</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify;"><a title="locating"
href="http://www.oplin.org/4cast/wp-content/uploads/2010/09/locating.gif"><img
class="alignleft size-full wp-image-1345"
style="margin-right: 5px;" title="locating"
src="cid:part2.01000103.06020005@oplin.org"
alt="pointing arrows" height="100" width="100"></a><span
style="font-size: 16px; font-family: arial;
line-height: 110%;">Picture this: You go into a
library and point your smartphone in the general
direction of the shelves. Through "augmented
reality" technology, labels appear on your
screen, and you touch the label for "Cookbooks."
Then as you begin to walk in that direction an
active GPS map appears on your screen directing
you not only to the cookbooks, but suggesting
you also go to the location of cooking videos.
This scenario is not as far-fetched as you might
think; many of the required elements are already
being used by businesses. </span></p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.google.com/hostednews/ap/article/ALeqM5iSJHKS2yzU6QS3HKnXhV9ch-c9RwD9I0GLI00">mTrip
iPhone app uses augmented reality</a>
(Associated Press/Colleen Long, 9/3/2010) "It
works like this: You turn on the application,
hit the augmented reality button and then look
through your phone's camera at the Brooklyn
Bridge or the Empire State Building. Icons pop
up that show you other points of interest, or
restaurants within a half mile of your location,
whether the restaurant is open, and what
reviewers are saying about it."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.information-age.com/channels/comms-and-networking/perspectives-and-trends/1276338/augmented-realitys-gradual-progression.thtml">Augmented
reality's gradual progression</a> (Information
Age, 8/18/2010) "They can therefore be used to
locate buildings or cars with GPS systems, but
not small objects and not to an accuracy of less
than a metre. In time this will change, however,
Lens-FitzGerald says. 'Indoor positioning is one
of the holy grails for augmented reality, and
lots of people are working on it.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/location-based_services_move_into_the_supermarket.php">Location-Based
Services Move into the Supermarket</a>
(ReadWriteWeb, 8/25/2010) "Determining a
shopper's location inside a store, of course, is
not an easy task, as GPS signals don't work
inside a building. Instead, Point Inside
triangulates a shopper's location in the store
with the help of WiFi access points inside the
building. [...] Meijer now has 26 hotspots
inside every store that is participating in this
pilot, which allows the company to locate a
shopper with a good enough accuracy to be
useful."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://h10144.www1.hp.com/case-studies/steen_strom.htm">HP
Case Study</a> (WiFi-based digital shopping
solution for Steen & Strøm) "From the
customer's perspective, the system provides
valuable assistance in navigating around a very
large shopping area. It also represents a
short-cut to finding out about the best deals.
Extensive testing has revealed a high level of
enthusiasm among potential end-users — most
notably an elderly woman who was filmed for
television as she used the system to track down
the luggage she wanted."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>And
another thing about augmented reality...</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/can_augmented_reality_help_save_the_print_publishing_industry.php">
Can Augmented Reality Help Save the Print
Publishing Industry?</a> (ReadWriteWeb) </div>
<div style="text-align: left;"> </div>
<!-- End paste of web source here --> </td>
</tr>
<tr>
<td style="" solid="" background-color:="" rgb(255,=""
255,="" 255);="" >=""
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
valign="top" width="760"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 100%;
font-family: verdana;">
<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
</li>
</ul>
</span> </td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 204);"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg"
valign="top" width="760"> <br>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>
</html>