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<p> <span style="font-size: 20px; font-weight:
bold; color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #195: Searching
innovations</span><br>
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">September 15th, 2010</span></p>
<p style="text-align: justify;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2010/09/magnifying_glass_01.png"><img
class="alignleft size-full wp-image-1354"
style="margin-right: 2px;"
title="magnifying_glass_01"
src="cid:part2.07020104.00070101@oplin.org"
alt="magnifying glass" height="90" width="90"></a><span
style="font-size: 16px; font-family: arial;
line-height: 110%;">It was hard to avoid the
news last week about Google's new "Instant"
search, but in this <strong>4cast</strong>
we're still offering a couple of links to
articles you may have missed about the <em>implications</em>
of the new Google search. And Google is not the
only recent news in the search engine business,
as you can see below. Of course, if you want to
find articles in journals, magazines, newspaper
archives, encyclopedias, etc., then the search
you really want is <a
href="http://ohioweblibrary.org">ohioweblibrary.org</a>.
</span></p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Google's
Schmidt: <a
href="http://searchengineland.com/schmidt-great-stage-search-is-autonomous-personal-50014">'Next
Great Stage' of search</a> (Search Engine
Land/Matt McGee) "[Google CEO Eric] Schmidt also
says Google is focusing on trying to gauge
meaning and intent from user searches.
'Ultimately, we think we can understand things
like what you really meant…. what is the problem
you're really trying to solve?'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.siliconvalleywatcher.com/mt/archives/2010/09/will_google_ins.php">Will
"Google Instant" distract from Google Ads?</a>
(Silicon Valley Watcher/Tom Foremski) "The
dynamic nature of the page, constantly changing
as users type, forces users to concentrate on
the search results as they are being presented.
This is far different from typing in a search
term and then receiving a static page of results
where the eyes are not drawn to any movement,
and they can take in a much larger section of
the page, including the text ads on the right."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://newsbreaks.infotoday.com/NewsBreaks/New-Search-Engine-Promises-Relevance-Now-69497.asp">New
search engine promises relevance, now</a>
(Information Today/Avi Rappoport) "For <a
href="http://NowRelevant.com">NowRelevant.com</a>,
'relevance' means fresh, original, and
unspammed, with results limited to items posted
in the last 2 weeks (5 days by default). The
company's original service,
TheInternetTimeMachine.com (ITM), analyzes high
volume search terms and the results to find
unsaturated markets. In compiling a research
corpus of search terms and results linked to
them, ITM scrubbed out spam and trivial pages
generated by content factories."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2010/08/31/greplin-ycombinator-personal-search/">Greplin
is a personal search engine for your online
life</a> (TechCrunch/Michael Arrington) "Sign
up and authorize any number of social services
for <a href="http://greplin.com">Greplin</a> to
index – I signed into Facebook, Twitter and
Google Voice to start. After a few minutes of
indexing time Greplin then presents you with a
Google-like search box. Run a query and find the
public and private data you've locked away on
those sites."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Timely
Fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Google's
testing indicates that Google Instant saves the
average searcher two to five seconds per search. </div>
<div style="text-align: left;"> </div>
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4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
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