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<p> <span style="font-size: 20px; font-weight:
bold; color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN
4Cast #196: Tablet periodicals</span><br>
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">September 22th, 2010</span></p>
<p style="text-align: justify;"><a title="locating"
href="http://www.oplin.org/4cast/wp-content/uploads/2010/09/iPadFraktur.gif"><img
class="alignleft size-full wp-image-1367"
style="margin-right: 5px;" title="iPadFraktur"
src="cid:part2.06030404.06040602@oplin.org"
alt="iPad fraktur" height="63" width="96"></a><span
style="font-size: 16px; font-family: arial;
line-height: 110%;">Once again, we're hearing
news about how tablet computers, specifically
Apple's iPad, are going to change the way
newspapers and magazines are published, except
this time it looks serious. It's possible that
any successful deal that gets more people to buy
(e)magazine and (e)newspaper subscriptions may
affect the collections that libraries keep for
their browsing patrons. Nobody seems to be
suggesting anything at this point, however, that
would provide tablet users with searchable
archives of newspapers and magazines, so
libraries will still be the resource for patrons
doing research. </span></p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://online.wsj.com/article/SB10001424052748704416904575501912896373130.html">Apple
Coaxes Publishers to Join It on iPad
Subscriptions</a> (Wall Street Journal,
9/20/2010) "The subscription push appears to be
a sign that newspapers and magazines will be
Apple's next front in its sale of media like
music, television shows, movies and books. A hub
for buying newspapers and magazines—similar to
Apple's iBooks storefront—also could help the
iPad stand out from a coming wave of rival
tablet computers backed by Google Inc.'s
software."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bloomberg.com/news/2010-09-17/apple-said-to-negotiate-with-publishers-over-digital-newsstand-for-ipad.html">Apple
Said to Negotiate With Publishers Over Digital
Newsstand</a> (Bloomberg, 9/17/2010) "Apple's
effort is aimed at luring more consumers to the
iPad and helping publishers sell subscriptions,
rather than single issues. The main hang-ups
between Apple and publishers including Time
Warner Inc., Conde Nast, Hearst Corp. and News
Corp. are who controls data about users and how
to split subscription revenue, the people said.
Pricing for subscriptions also hasn't been
worked out."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/apple/news/2010/09/magazine-newspaper-publishers-still-in-talks-over-ipad-newsstand.ars">Magazines,
newspapers still in talks over iPad newsstand</a>
(Ars Technica/Jacqui Cheng) "Publishers are also
not so keen on giving Apple its typical 30
percent cut of sales as part of the subscription
process. Some companies currently sell magazine
issues as apps through the App Store, though,
meaning that they already fork over 30 percent
of the app purchase price (as well as any in-app
purchases) to Apple. Still, this detail lines up
with reports from earlier this year, which said
that newspaper and magazine companies were less
keen on giving such a cut to Apple than book
publishers have been through iBooks."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.pcworld.com/article/205714/">iNewspaper:
The Next iPad Service?</a> (PCWorld/Paul
Suarez) "As someone who works at a daily
newspaper and has dabbled in online journalism,
I can see true potential in Apple's reported
app. The iPad has been a huge success for Apple.
Forecasts say it will sell 11 million units by
the end of the year. Making a newspaper or
magazine available to those 11 million users
couldn't hurt—even if you only capture a
fraction of that audience."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Christmas
Fact?:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">It's
reported that Apple could wrap up this deal as
early as the next month or two, though they may
prefer to announce this periodical service early
next year, along with the likely introduction of a
new iPad. </div>
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