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                    <p> <span style="font-size: 20px; font-weight:
                        bold; color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN
                        4Cast #197: RSS is dead, long live the Tweet?</span><br>
                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">September 29th, 2010</span></p>
                    <p style="text-align: justify;"><a title="rssface"
                        href="http://www.oplin.org/4cast/wp-content/uploads/2010/09/rssface.gif"><img
                          class="alignleft size-full wp-image-1377"
                          style="margin-right: 5px;" title="rssface"
                          src="cid:part2.08050804.08020607@oplin.org"
                          alt="RSS sad face" height="58" width="62"></a><span
                        style="font-size: 16px; font-family: arial;
                        line-height: 110%;">The October 1 demise of
                        Bloglines that was announced a couple of weeks
                        ago launched a raft of articles about the
                        decline—or not—of RSS readers. Many libraries
                        use RSS feeds from their websites to pass along
                        news and announcements to their patron base.
                        Some people now think that RSS feeds are being
                        replaced by even shorter "feeds" from Facebook
                        and Twitter. Perhaps the lesson here for
                        libraries is to cover all your bases. Don't
                        depend on RSS alone to publish your news, and
                        don't ignore Facebook and Twitter. </span></p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.businessinsider.com/twitter-has-killed-rss-readers-traffic-to-google-reader-down-27-year-over-year-2010-9">Twitter
                          has killed RSS readers</a> (Business
                        Insider/Henry Blodget) "RSS readers, the wave of
                        the future a few years ago, are now basically
                        toast, thanks largely (we think) to Twitter,
                        Facebook, and other forms of social media
                        (especially Twitter)."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://blog.ask.com/2010/09/bloglines-update.html">Bloglines
                          update</a> (Ask Official Blog, 9/10/2010) "The
                        Internet has undergone a major evolution. The
                        real-time information RSS was so astute at
                        delivering (primarily, blog feeds) is now gained
                        through conversations, and consuming this
                        information has become a social experience.
                        [...] Today RSS is the enabling technology — the
                        infrastructure, the delivery system. RSS is a
                        means to an end, not a consumer experience in
                        and of itself. As a result, RSS aggregator usage
                        has slowed significantly, and Bloglines isn’t
                        the only service to feel the impact. The writing
                        is on the wall."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://gigaom.com/2010/09/13/no-rss-is-not-dead-and-neither-are-rss-readers/">No,
                          RSS is not dead</a> (GigaOM/Mathew Ingram)
                        "While Twitter may be more real-time —and built
                        for consuming news in a way that relies on the
                        principle that 'if the news is important, it
                        will find me'—there is still a place for moving
                        outside of Twitter to look for alternative
                        sources. In fact, many of the tweets with links
                        that I wind up reading and saving come from
                        either RSS itself (from people's blogs published
                        to Twitter) or via someone's RSS reader."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://techcrunch.com/2010/09/13/rss-is-not-not-not-not-not-dead/">Saying
                          "RSS is dead" is dead</a> (TechCrunch/MG
                        Siegler) "If I said 'RSS' to my mother, she
                        would have absolutely no idea what I was talking
                        about. If I said 'Twitter' or 'Facebook' to her,
                        she knows who those are — she even uses them.
                        That said, RSS does still often provide at least
                        a partial backbone for those services she does
                        know. For example, it's RSS that auto-syndicates
                        the content from TechCrunch to Twitter and
                        Facebook where she reads it."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Competing
                            Fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Last
                      February, <a
href="http://weblogs.hitwise.com/us-heather-hopkins/2010/02/facebook_largest_news_reader_1.html">Hitwise</a>
                      published data showing a significant decline in <em>visits</em>
                      to Google Reader, but now <a
href="http://googlereader.blogspot.com/2010/09/welcome-and-look-back.html">Google</a>
                      has published their own data showing that the
                      number of Reader <em>users</em> has been
                      continuously increasing. </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
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                        <li style="text-align: justify;"><strong>RSS
                            feed.</strong>
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                        </li>
                        <li style="text-align: justify;"><strong>Live
                            Bookmark.</strong>
                          If you're using the Firefox
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                          orange "radio wave" icon
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                          the same icon to view or subscribe to the
                          4cast RSS feed. </li>
                        <li style="text-align: justify;"><strong>E-mail.</strong>
                          You
                          can have the OPLIN 4cast
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