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<p> <span style="font-size: 20px; font-weight:
bold; color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #199: Check-in
Apps</span><br>
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">October 13th, 2010</span></p>
<p style="text-align: justify;"><a title="Free
Clipart Picture of a Check Mark"
href="http://www.oplin.org/4cast/wp-content/uploads/2010/10/checkmark.jpg"><img
class="alignleft size-full wp-image-1399"
style="margin-right: 5px;" title="Checkmark"
src="cid:part2.06040600.02020301@oplin.org"
alt="check mark" height="80" width="80"></a><span
style="font-size: 16px; font-family: arial;
line-height: 110%;">Do you have patrons who may
be interested in checking in to your library as
well as checking out library items? Perhaps you
do, but just don't know it. <a
href="http://en.wikipedia.org/wiki/Check-in#Social_check-in">Check-in
apps</a> are getting to be big news.
Foursquare may be the best known check-in app,
though not the first. Nor will it be the last;
Facebook and Google are involved in these apps,
too, and who knows how many other companies may
soon be jumping in to check-ins. These articles
may give you some ideas for using check-in apps
at your library. </span></p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/5_check-in_apps_to_check_out.php">5
check-in apps to check out</a>
(ReadWriteWeb/Richard MacManus) "The excitement
started with the location check-in apps:
Brightkite, Foursquare, Gowalla, Google Latitude
and others. But over the past year the practice
of 'checking in' has expanded to many other
'things' beyond location. You can now check in
to TV shows, movies, books, food, events, and
more."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bnet.com/blog/technology-business/7-ways-companies-like-foursquare-can-hold-off-giants-like-facebook/5041">7
ways companies like Foursquare can hold off
giants like Facebook</a> (BNet/Erik Sherman)
"It's far too early to say whether Foursquare
will overcome or succumb to Facebook. The
company may adapt, as apparently 20 percent of
its users already push their check-ins through
Facebook. However, given that Facebook has
created a location logo that looks like a '4' in
a square, it may be that the social network
giant knows things will be tougher than people
might expect."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.crunchbase.com/company/onetruefan">OneTrueFan</a>:
check-in for websites (CrunchBase) "Only six to
eight percent of a site's traffic are
'regulars', defined as visiting at least once a
week. These readers drive much of the real value
on a web site, regularly contributing comments,
sharing content with friends and clicking on
advertising. OneTrueFan enables web sites to
develop deeper engagement with these regular
readers, encouraging them to visit and share
content even more often."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/add_to_my_foursquare_button.php">Foursquare
launching new must-have button for websites</a>
(ReadWriteWeb/Marshall Kirkpatrick) "If you own
a business or publish a web page about any
real-world location, this very simple button
will allow visitors to your website to add going
to your location as a 'to-do' item and receive a
push-notification to their phones whenever they
check-in anywhere nearby. This small button
could deliver a substantial part of the promise
of Foursquare—tying together our discoveries
online with our experiences offline."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Coming
Soon Fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Within in
the next few months, the Add-to-My-Foursquare
button will be added to all OPLIN <a
href="http://oplin.org/webkit">Dynamic Website
Kits</a>. </div>
<div style="text-align: left;"> </div>
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