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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #206: Recent
search engine developments</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">December 1st, 2010</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2010/12/mag_glass.gif"><img
class="alignleft size-full wp-image-1501"
style="margin-right: 4px;" title="mag_glass"
src="cid:part2.01060807.00050909@oplin.org"
alt="magnifying glass" height="54" width="54"></a>Information
retrieval is basic to librarianship, of course, so
now and then the <em>OPLIN 4cast</em> highlights
recent developments in online information
searching. Lately there have been several
interesting developments in search engines. One
that most people have heard about (and used) is
the release of <a
href="http://googleblog.blogspot.com/2010/09/search-now-faster-than-speed-of-type.html">Google
Instant</a> about three months ago, but more
recently there have been several other
announcements. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://searchengineland.com/google-yahoo-instant-rich-search-assist-56327">Google
Instant, meet Yahoo Instant</a> (Search Engine
Land/Danny Sullivan) "It's worth clarifying that
Yahoo Rich Search Assist is like Google Instant
but NOT like the recently launched Google
Instant Previews.... To recap:
<ul>
<li style="text-align: justify; font-size:
16px; font-family: arial; line-height:
110%;">Google Instant: Launched in
September, shows previews of results as you
type</li>
<li style="text-align: justify; font-size:
16px; font-family: arial; line-height:
110%;">Google Instant Previews: Launched in
November, shows previews of pages listed in
results, if you deliberately chose to see
them</li>
<li style="text-align: justify; font-size:
16px; font-family: arial; line-height:
110%;">Yahoo Rich Search Assist: Now being
tested, shows previews of results as you
type"</li>
</ul>
</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2010/11/10/technology/internet/10ask.html">Ask.com
to return to old service</a> (New York
Times/Verne G. Kopytoff) "Mr. Leeds said that
Ask.com would continue to offer search on its
site, but it would no longer compile an index of
the entire Web. Instead, his company will
license an index from another company, which he
declined to name. Ask.com, founded in 1996 as
AskJeeves, was a question-and-answer search
engine early on, but the quality of its
responses was uneven. After Google showed how
profitable providing algorithmic search results
could be, Ask.com followed."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://newsbreaks.infotoday.com/NewsBreaks/New-Search-Engine-Blekko-Invites-You-to-Slash-the-Web-71353.asp">New
search engine Blekko invites you to slash the
Web</a> (Information Today/Marydee Ojala) "You
can merely enter search terms into Blekko's
search box, but that doesn't reveal the full
power of Blekko as a search engine. Instead,
couple your search terms with what Blekko calls
'slashtags'—predetermined filters that limit
your search to a particular set of websites.
These can be those created by Blekko or
user-generated. They can be topic specific,
convey an opinion, eliminate spam, act as
sorting mechanisms, or directly search another
site."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/how_to_use_blekko_to_rock_at_your_job.php">How
to use Blekko to rock at your job</a>
(ReadWriteWeb/Marshall Kirkpatrick) "Blekko,
simply put, is a social Custom Search Engine
creation service with RSS feeds. It lets users
curate and subscribe to mini-search engines that
return results only from selected websites, thus
increasing the signal to noise ratio and tightly
controlling the context of search results. If
you've used Google Custom Search, really used
it, that very powerful tool has been improved
upon in Blekko because the latter was built to
search large groups of sites and to have those
groups shared and edited."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Blekko
Fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Blekko CEO
Rich Skrenta was 15 years old in 1982 when he
wrote "Elk Cloner," a virus that infected Apple II
machines and is one of the first known
microcomputer viruses, during his Christmas break
from high school. </div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<li style="text-align: justify;"><strong>RSS
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If you're using the Firefox
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