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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #207: Digitally
enhanced books</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">December 8th, 2010</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2010/12/Globe-Book.gif"><img
class="alignleft size-thumbnail wp-image-1514"
style="margin-right: 3px;" title="Globe-Book"
src="cid:part2.01020008.04090002@oplin.org"
alt="books and globe" height="100" width="100"></a>We
often may think of e-books as a variation of print
books, only with the words delivered to an e-book
reader rather than impressed on paper. But the
fact that e-books exist in digital form creates
the possibility of opening the text to interaction
with other digital formats, such as digitized
video, audio, and the entire World Wide Web. That
type of interaction with other content can result
in a new, enhanced reading experience. Although
there have been some inroads in this direction
using e-books for adults—see <a
href="http://www.thecopia.com/">Copia</a>, for
example—most of the innovations to date have
involved books for children and young adults. The
first step has been clever enhancements of printed
books with digital content, but now we are seeing
an increasing number of enhanced e-books, or "book
apps," that are strictly digital. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/childrens_fantasy_novel_engages_readers_with_augme.php">Children's
fantasy novel engages readers with augmented
reality</a> (ReadWiteWeb/Chris Cameron) "The
novel [<em>The Search for WondLa</em> by Tony
DiTerlizzi] features special emblems on three of
its pages which can be used to unlock the
augmented reality experience. By holding the
emblems in front of their webcam, readers will
see a somewhat-interactive 3D map that helps
them picture the world of the novel. Animations
and sounds play automatically as the experience
guides the user around the map."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2010/11/07/books/review/Grobart-t.html">Interactive
books (‘E’ not included)</a> (New York
Times/Sam Grobart) "These three books point to a
medium in transition. They still require readers
to jump from book, to computer, back to book
again. But with the rise of e-readers and other
tablet devices like Apple's iPad, I have to
imagine that some author is hard at work
creating a fully digital experience that
combines text, video, animation and data. Books,
movies and video games will all contribute to
this new form of storytelling, and I would not
be surprised if it happens to children's and
young adult literature first."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2010/11/29/arts/29iht-design29.html">On
an innovative device, apps lacking imagination</a>
(New York Times/Alice Rawsthorn) "As for books,
children's titles are leading the way with apps
that include animated illustrations, often
activated by the reader. My favorites are the
fabulously surreal ones in 'Alice for the iPad,'
Atomic Antelope's interactive version of Lewis
Carroll's 'Alice in Wonderland,' and Oceanhouse
Media's 'Dr. Seuss' apps. Kids can 'play' the
Dr. Seuss stories like movies—saving you from
reading the same one again and again. Each word
is highlighted when it is spoken on the
soundtrack."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.wired.com/gadgetlab/2010/11/enhanced-narnia-e-book-has-promise-restrictions/">Enhanced
Narnia e-book has promise, restrictions</a>
(Wired/Tim Carmody) "...the visually rich and
conceptually encyclopedic nature of the books
means that adding maps, illustrations,
animations, reference guides, and timelines
actually become very useful reading aids. Add in
audio readings and commentaries, critical
essays, and you have something that could become
the equivalent of a deluxe DVD edition of a
beloved book."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Publishing
Fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Major
publishers are currently trying to determine how
to price and market enhanced e-books. According to
the <a
href="http://online.wsj.com/article/SB10001424052748703730304575632654146880096.html">Wall
Street Journal</a>, HarperCollins has only
eleven enhanced e-books in their catalog to date,
but are intrigued by the possibility that about
half of consumers would be willing to pay
significantly more for enhanced e-books as opposed
to standard e-books. </div>
<div style="text-align: left;"> </div>
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