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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
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                        line-height: 110%;">OPLIN 4Cast #208: Movie
                        distribution news</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">December 15th, 2010</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2010/12/Scene_Board.gif"><img
                          class="alignleft size-full wp-image-1524"
                          style="margin-right: 2px;" title="Scene_Board"
                          src="cid:part2.08080004.03070906@oplin.org"
                          alt="movie scene board" height="76" width="87"></a>Today
                      we are going to ignore all the news items about
                      WikiLeaks and <a
href="http://googleblog.blogspot.com/2010/12/discover-more-than-3-million-google.html">Google
                        eBooks</a> and look instead at movies. It's been
                      a while (<a
                        href="http://www.oplin.org/4cast/index.php/?p=1335">4cast
                        #193</a>) since we looked at developments in
                      ways to deliver movies to at-home viewers. Movies
                      are, of course, a substantial portion of the total
                      circulation of library items, but you might want
                      to consider these news stories before you order
                      more shelving for your DVDs (or VHS tapes). The
                      biggest news was the late-November announcement
                      from Netflix that they will offer a download-only
                      subscription service to movies and TV shows, and
                      industry reaction to that news. </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/media/news/2010/11/netflix-intros-799-streaming-only-plan-bumps-dvd-prices.ars">Netflix
                          intros $7.99 streaming-only plan</a> (Ars
                        Technica/Jacqui Cheng) "'You might also wonder
                        why we haven’t introduced a new plan that
                        includes only DVDs by mail,' [Netflix VP of
                        Marketing Jessie] Becker wrote. 'The fact is
                        that Netflix members are already watching more
                        TV episodes and movies streamed instantly over
                        the Internet than on DVDs, and we expect that
                        trend to continue.'"</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.nytimes.com/2010/11/25/business/25netflix.html">Netflix’s
                          move onto the Web stirs rivalries</a> (New
                        York Times/Tim Arango and David Carr) "The
                        dilemma for Hollywood was neatly spelled out in
                        <a
                          href="http://netflix.mediaroom.com/index.php?s=43&item=376">a
                          Netflix announcement</a> Monday of a new
                        subscription service: $7.99 a month for
                        unlimited streaming of movies and television
                        shows, compared with $19.99 a month for a plan
                        that allows the subscriber to have three discs
                        out at a time, sent through the mail, plus
                        unlimited streaming. For studios that only a few
                        years ago were selling new DVDs for $30, that
                        represents a huge drop in profits."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/amazon_working_on_rival_to_netflix_streaming-only.php">Amazon
                          working on rival to Netflix streaming-only
                          subscription service</a> (ReadWriteWeb/Mike
                        Melanson) "Already, Amazon offers streaming
                        television shows and movies through its <a
                          href="http://www.amazon.com/gp/video/ontv/start">Video
                          On Demand</a> product, which is available on
                        both computers as well as Internet TV devices,
                        but this provides more of an à la carte
                        offering. According to <a
href="http://online.wsj.com/article/SB10001424052748704493004576001781352962132.html">The
                          Wall Street Journal</a>, the company is
                        'developing a Netflix-like subscription service
                        that would offer TV shows and movies, according
                        to people familiar with the matter. That service
                        would be included as a bundle with its Amazon
                        Prime shipping service, which costs $79 a year,
                        those people said.'"</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.wired.com/gadgetlab/2010/12/flix-on-stix-vending-machine-copies-movies-to-thumb-drives/">Vending
                          machine copies movies to thumb drives</a>
                        (Wired/Charlie Sorrel) "You jam a USB stick or
                        SD-card into one of its kiosks and pick a movie,
                        game or TV show. The 'flick' is then transferred
                        to your 'stick' and you can take it home to
                        enjoy it. Fees are based on how long you want to
                        keep the movie, costing $1 for 3 days, $2 for 6,
                        $3 for 9 days and $4 for 12 days. Once your time
                        is up, the movie-file will self-destruct."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Stock
                            market Fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Last week,
                      Standard & Poor's promoted Netflix from their
                      S&P MidCap 400 index up to their widely
                      followed S&P 500 index of large-cap American
                      stocks. On the same day, they removed the New York
                      Times from the S&P 500 and put it in the
                      Midcap 400 index. </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
                        of ways, such as: <br>
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                          orange "radio wave" icon
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                        <li style="text-align: justify;"><strong>E-mail.</strong>
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