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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #211: Paying for
online content</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">January 5th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/01/Dollar_Internet1.png"><img
class="alignleft size-full wp-image-1565"
title="Dollar_Internet"
src="cid:part2.08000300.09050600@oplin.org"
alt="dollar sign with download symbol"
height="123" width="84"></a>Just at the end of
the year, the Pew Internet & American Life
Project released a <a
href="http://www.pewinternet.org/Reports/2010/Paying-for-Content/Overview.aspx">report</a>
indicating that "65% of Internet users have paid
for online content." In fact, you probably saw
some variation of that phrase repeated several
times in the media (as evidenced by the titles of
the articles listed below). It's worth going
beyond the headlines and paying a little closer
attention to the details of this report because it
could indicate future trends that affect the
borrowing practices of library users. For example,
how many people are willing to pay for movies and
e-books delivered directly to them over the
Internet, rather than borrowing them from a
library? What differences are there between age
groups and income brackets? What factors determine
what types of online content people are likely to
buy? And what does all this tell us about the best
future use of library funds for purchasing
content? </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://paidcontent.org/article/419-parsing-pew-what-the-latest-online-content-buying-numbers-really-say/">Parsing
Pew: What the latest online content buying
numbers really say</a> (paidContent/Staci D.
Kramer) "...Pew has a very broad definition of
content ranging from music, software and gaming
'cheats' to newspapers, magazines, e-books,
adult content and dating services. The
distinctions were often blurred between kinds of
content and containers. For instance, one
category was 'a digital newspaper, magazine,
journal article, or special report' but other
options included apps and premium or
members-only content. That makes it difficult to
hone in on what people are willing to pay
for—the actual content or the way content is
delivered."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/web/news/2010/12/65-percent-of-internet-users-have-bought-content-online.ars">65
percent of Internet users have bought content
online</a> (Ars Technica/Casey Johnston) "Of
the people who use the Internet but don't buy
content, those ages 30-49 were the least likely
to abstain from digital purchases—29 percent
haven't bought anything, compared to 33 percent
of 18-29 year olds and 39 percent of 50-64 year
olds. This indicates the 30-49 age bracket makes
a good target for companies that are looking to
sell online content, as it has the largest
overlap between technological literacy and
financial security."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2010/12/30/pew-65-percent-pay-digital-content/">Pew
shows 65% of people pay for digital content</a>
(TechCrunch/Erick Schonfeld) "What about digital
newspapers or magazines behind paywalls or for
sale for tablets like the iPad? A respectable 18
percent of respondents say they have paid for
news or other reports online. That even beats
out the 16 percent who have paid for movies or
TV shows. Media companies will love that stat.
And ebooks? Only 10 percent have bothered to pay
for those."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://gigaom.com/2010/12/30/65-of-web-users-buy-digital-content-more-music-fewer-e-books/">65%
of Web users buy digital content: More music,
fewer e-books</a> (GigaOM/Kevin C. Tofel)
"Digital books for most platforms can be read on
a wide array of devices: smartphones, computers,
tablets and of course, dedicated e-reader
devices. Even though it won't share sales
numbers, <a
href="http://gigaom.com/mobile/amazon-kindle-best-seller-tablet/">Amazon
recently pointed out that its newest Kindle is
the best selling product on Amazon</a>.
Between that news and the cross-platform support
for e-book content, I would have expected more
spending on e-books from the Pew Internet
survey."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Money
Fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The amount
of money spent for online content by the
respondents to the Pew survey averaged $47 per
month; however, Pew noted that a few high-end
users skewed this average, and the typical buyer
of online content only spent about $10 per month.
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