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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #216: European
strategy</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">February 9th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/02/eurlogo.png"><img
class="size-full wp-image-1682 alignleft"
style="margin-right: 3px;" title="eurlogo"
src="cid:part2.03060309.08010201@oplin.org"
alt="Europeana logo" height="109" width="90"></a>It's
quite likely that many readers of this blog know
that OCLC recently released a <a
href="http://www.oclc.org/reports/2010perceptions.htm">sequel</a>
to the respected <em>Perceptions of Libraries</em>
report first issued in 2005. As with the first <em>Perceptions</em>
report, the 2010 edition explores the concept of
libraries as it relates to information consumers
and their online habits, preferences, and
perceptions. Readers may not have noticed,
however, that at about the same time, Europeana
released their <a
href="http://version1.europeana.eu/web/guest/news/-/blogs/europeana-s-strategic-plan-2011-2015">strategic
plan</a> through 2015, another interesting
document. Europeana is a <a
href="http://www.europeana.eu/portal/">web
portal</a> launched in 2008 that provides links
to cultural artifacts from museums, archives, and
libraries across Europe, with the eventual aim of
providing access to all of Europe's digitized
cultural heritage by 2025. Their shorter term
strategic plan highlights some interesting
problems in the immediate future which should also
affect U.S. libraries, so in today's <em>4Cast</em>
we share some quotes from the four main goals of
the plan: aggregate, facilitate, distribute, and
engage. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><strong>Aggregate</strong>
(begins on page 12) "In order that the diversity
of Europe is reflected, we will seek out content
from under-represented cultures and countries
and aim to stimulate digitisation programmes to
make sure that Europeana offers an appropriate
level of visibility. Users should be able to
access the full spectrum of culture, from court
composers to street music, and from ancient
worlds to modern times."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><strong>Facilitate</strong>
(begins on page 14) "Orphan works are of
particular concern to Europeana, because the
portal focuses attention on the existence of the
20th century black hole. The most recorded
century is sparsely documented on Europeana, and
the most popular audiovisual content is the most
scarce. Europeana will continue to press for
solutions to the problems caused by orphan
works, which cannot be digitised and made
publicly accessible."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><strong>Distribute</strong>
(begins on page 16) "We will continue to develop
the portal in line with our users' evolving
needs and expectations, but in addition, we will
develop initiatives to make the content as
findable, understandable and reusable as
possible. Enabling discovery and reuse of
Europeana's content is the essence of our
business model. Recent technological changes
mean that users no longer go to content; rather,
applications deliver content direct to the user,
and the chosen device is mobile. We must ensure
that our content is available where our target
users congregate, among the resources that they
habitually use."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><strong>Engage</strong>
(begins on page 18) "We will devote increasing
resources to initiatives that bring out the
value of the contribution that users can make.
We will continue to work with Wikipedia to
develop opportunities for collaboration.
Wikipedia’s model of user involvement,
multilingual content, range of cultural and
scientific coverage and extensive interpretation
offers strengths that are complementary to
Europeana's."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Collection
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">In 2010,
the Europeana portal provided access to 14 million
items; by 2015, they project that 30 million items
will be available. </div>
<div style="text-align: left;"> </div>
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<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
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</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
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OPLINtech) by subscribing to
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