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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
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                        line-height: 110%;">OPLIN 4Cast #216: European
                        strategy</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">February 9th, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
                        href="http://www.oplin.org/4cast/wp-content/uploads/2011/02/eurlogo.png"><img
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                          src="cid:part2.03060309.08010201@oplin.org"
                          alt="Europeana logo" height="109" width="90"></a>It's
                      quite likely that many readers of this blog know
                      that OCLC recently released a <a
                        href="http://www.oclc.org/reports/2010perceptions.htm">sequel</a>
                      to the respected <em>Perceptions of Libraries</em>
                      report first issued in 2005. As with the first <em>Perceptions</em>
                      report, the 2010 edition explores the concept of
                      libraries as it relates to information consumers
                      and their online habits, preferences, and
                      perceptions. Readers may not have noticed,
                      however, that at about the same time, Europeana
                      released their <a
href="http://version1.europeana.eu/web/guest/news/-/blogs/europeana-s-strategic-plan-2011-2015">strategic
                        plan</a> through 2015, another interesting
                      document. Europeana is a <a
                        href="http://www.europeana.eu/portal/">web
                        portal</a> launched in 2008 that provides links
                      to cultural artifacts from museums, archives, and
                      libraries across Europe, with the eventual aim of
                      providing access to all of Europe's digitized
                      cultural heritage by 2025. Their shorter term
                      strategic plan highlights some interesting
                      problems in the immediate future which should also
                      affect U.S. libraries, so in today's <em>4Cast</em>
                      we share some quotes from the four main goals of
                      the plan: aggregate, facilitate, distribute, and
                      engage. </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Aggregate</strong>
                        (begins on page 12) "In order that the diversity
                        of Europe is reflected, we will seek out content
                        from under-represented cultures and countries
                        and aim to stimulate digitisation programmes to
                        make sure that Europeana offers an appropriate
                        level of visibility. Users should be able to
                        access the full spectrum of culture, from court
                        composers to street music, and from ancient
                        worlds to modern times."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Facilitate</strong>
                        (begins on page 14) "Orphan works are of
                        particular concern to Europeana, because the
                        portal focuses attention on the existence of the
                        20th century black hole. The most recorded
                        century is sparsely documented on Europeana, and
                        the most popular audiovisual content is the most
                        scarce. Europeana will continue to press for
                        solutions to the problems caused by orphan
                        works, which cannot be digitised and made
                        publicly accessible."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Distribute</strong>
                        (begins on page 16) "We will continue to develop
                        the portal in line with our users' evolving
                        needs and expectations, but in addition, we will
                        develop initiatives to make the content as
                        findable, understandable and reusable as
                        possible. Enabling discovery and reuse of
                        Europeana's content is the essence of our
                        business model. Recent technological changes
                        mean that users no longer go to content; rather,
                        applications deliver content direct to the user,
                        and the chosen device is mobile. We must ensure
                        that our content is available where our target
                        users congregate, among the resources that they
                        habitually use."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><strong>Engage</strong>
                        (begins on page 18) "We will devote increasing
                        resources to initiatives that bring out the
                        value of the contribution that users can make.
                        We will continue to work with Wikipedia to
                        develop opportunities for collaboration.
                        Wikipedia’s model of user involvement,
                        multilingual content, range of cultural and
                        scientific coverage and extensive interpretation
                        offers strengths that are complementary to
                        Europeana's."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Collection
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">In 2010,
                      the Europeana portal provided access to 14 million
                      items; by 2015, they project that 30 million items
                      will be available. </div>
                    <div style="text-align: left;"> </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
                        of ways, such as: <br>
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                      <ul>
                        <li style="text-align: justify;"><strong>RSS
                            feed.</strong>
                          You
                          can receive the OPLIN 4cast
                          via RSS feed by subscribing to the following
                          URL:
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                        </li>
                        <li style="text-align: justify;"><strong>Live
                            Bookmark.</strong>
                          If you're using the Firefox
                          web browser, you can go to the 4cast website
                          (<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
                          orange "radio wave" icon
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                          Internet Explorer 7, click on
                          the same icon to view or subscribe to the
                          4cast RSS feed. </li>
                        <li style="text-align: justify;"><strong>E-mail.</strong>
                          You
                          can have the OPLIN 4cast
                          delivered via e-mail (a'la OPLINlist and
                          OPLINtech) by subscribing to
                          the 4cast mailing list at
                          <a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
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