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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #218: Blog posts
                        vs. social media posts</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">February 23rd, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
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                          title="blog_demise"
                          src="cid:part2.07060308.05080101@oplin.org"
                          alt="" height="123" width="98"></a>Many people
                      think the recent protests and changes of
                      government in the Middle East have been enabled by
                      widespread use of Facebook and Twitter, and you
                      may even have heard these upheavals called
                      "Facebook revolutions." This is certainly a very
                      different use of social media than the more common
                      status updates that inform the world of nothing
                      more momentous than what someone ate for
                      breakfast; this is social media used for
                      broadcasting news and ideas, things that used to
                      be the domain of blogs. These days, blogging seems
                      to be waning while tweeting is becoming more
                      important. (Recent <em>4cast</em> blog postings,
                      for example, are also summarized in Twitter and
                      Facebook postings, which was not the practice when
                      the <em>4cast</em> was started about four years
                      ago.) This subtle change in the way social media
                      is used might result in changes to the social
                      media itself. </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.nytimes.com/2011/02/21/technology/internet/21blog.html">Blogs
                          wane as the young drift to sites like Twitter</a>
                        (New York Times/Verne G. Kopytoff) "Among
                        18-to-33-year-olds [...] blogging dropped two
                        percentage points in 2010 from two years
                        earlier. Former bloggers said they were too busy
                        to write lengthy posts and were uninspired by a
                        lack of readers. Others said they had no
                        interest in creating a blog because social
                        networking did a good enough job keeping them in
                        touch with friends and family."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://gigaom.com/2011/02/11/its-facebook-vs-twitter-in-the-race-to-make-the-news-social/">It's
                          Facebook vs. Twitter in the race to make the
                          news social</a> (GigaOM/Mathew Ingram) "At one
                        point not that long ago, it looked like Facebook
                        might be trying to become a news platform in a
                        different way, by aggregating news itself, as a
                        way of becoming a sort of personalized newspaper
                        for users. There were some initial moves in that
                        direction that didn't really go anywhere, and
                        then more recently the network launched
                        something it called 'community pages,' which
                        aggregate posts based on topic keywords and
                        looked as though they could become a news
                        aggregation service."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/why_twitter_must_expand_beyond_140_characters.php">Why
                          Twitter must expand beyond 140 characters</a>
                        (ReadWriteWeb/Richard MacManus) "When Twitter <a
href="http://www.readwriteweb.com/archives/twitter_gets_a_new_homepage_-_its_a_whole_thing.php">launched
                          its re-design</a> in March last year, it
                        adjusted to this increase of multimedia by
                        enabling users of Twitter.com (still how the
                        vast majority of people consume Twitter content)
                        to view photos and video within Twitter's
                        website. It was a relatively small, but
                        significant, step to lessen the burden of
                        viewing multimedia content within Twitter. [...]
                        It seems only a matter of time before Twitter
                        enables users to view 'long tweets' within
                        Twitter.com, in the same way that users can view
                        videos and photos within the site."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/twitter/2011/02/21/why-twitter-should-never-expand-beyond-140-characters/">Why
                          Twitter should never expand beyond 140
                          characters</a> (TheNextWeb/Francis Tan)
                        "There's actually a <a
                          href="http://www.140characters.com/2009/01/30/how-twitter-was-born/">reason</a>
                        behind the not-so-arbitrary 140 character limit
                        of Twitter and that is simply to fit in an SMS
                        message. It's a limitation that actually defines
                        and sets Twitter apart from other services in so
                        many good ways. It is easier to consume, cheaper
                        in terms of SMS/data sent and received, and it
                        actually encourages people to get straight to
                        the point."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Ohio
                            blog fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">You don't
                      have to look far for an example of a news blog
                      that is enhanced (replaced?) by social media
                      postings. If you are interested in Ohio political
                      news, you may be a reader of Marc Kovac's <a
                        href="http://blogs.dixcdn.com/capitalblog/">Capital
                        Blog</a>, but followers of his tweets
                      (@OhioCapitalBlog) are also getting a lot of very
                      timely political news—though admittedly, a good
                      many of Mr. Kovac's tweets only concern his
                      favorite hot beverage. </div>
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