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                    <p><!-- Make sure you modify the 4Cast title in this section -->
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                        line-height: 110%;">OPLIN 4Cast #219: E-book
                        lending (personal)</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">March 2nd, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/03/share_ebook.png"><img
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                          title="share_ebook"
                          src="cid:part2.07070700.07030604@oplin.org"
                          alt="" height="113" width="125"></a>It's a
                      safe assumption that most of our readers have
                      heard of the recent move by Harper Collins to
                      restrict the lending of their e-books by
                      libraries; the news lit up Twitter and other news
                      channels at the end of last week. If you need a
                      reminder of what's going on, we recommend the
                      article from the <a
href="http://mediadecoder.blogs.nytimes.com/2011/02/27/a-limit-on-lending-e-books/">New
                        York Times</a> and/or <a
href="http://atzberger.blogspot.com/2011/02/new-overdrive-drm-terms-this-message.html">Joe
                        Atzberger's blog</a> post. In our blog post, we
                      thought it might be interesting to look at the
                      current state of person-to-person e-book lending.
                      After all, many of the earliest public libraries
                      in this country had their beginnings as
                      interpersonal book-lending groups before they
                      became more formally organized. (Of course, these
                      days the groups are likely to be Internet
                      "friends," rather than neighbors.) Perhaps we can
                      find some clues to successful e-book lending
                      models by looking at e-book clubs. Or perhaps
                      they're just having the same problems that are
                      plaguing libraries. </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/new_kindle_lending_club_matches_e-book_borrowers_a.php">New
                          Kindle lending club matches e-book borrowers
                          and lenders</a> (ReadWriteWeb/Audrey Watters)
                        "The Kindle Lending Club is the brainchild of
                        Catherine MacDonald, who said that when she
                        heard Amazon announce on December 30 that it was
                        finally adding a <a
href="/http://www.readwriteweb.com/archives/amazon_kindle_now_lets_you_loan_your_e-books_sorta.php/">lending
                          option for Kindle</a>, she decided to set up a
                        Facebook group—a way to help people find others
                        who were willing to share their e-books. But as
                        interest in the group exploded, MacDonald
                        realized that Facebook just didn't offer the
                        scalability needed for such an undertaking. 'I
                        had no idea how viral the idea was,' she says."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.alatechsource.org/blog/2011/02/e-book-lending-clubs.html">E-book
                          lending clubs</a> (ALA TechSource/Tom Peters)
                        "What I find fascinating about these eBook
                        lending clubs is that they realized that, once
                        Barnes & Noble and Amazon enabled the
                        lending of etexts, a nascent market had been
                        born. However, it was an inefficient,
                        disorganized market because, if I own a lendable
                        Kindle edition, I have no efficient way to lend
                        that etext to someone else who wants to read it,
                        unless I just happen to know a family member,
                        friend, or colleague who might be interested in
                        reading one of my Kindle editions."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://librarianbyday.net/2011/01/26/friends-romans-countrymen-lend-me-your-ebooks/">Friends,
                          Romans, countrymen lend me your ebooks</a>
                        (Librarian by Day/Bobbi L. Newman) "First let me
                        state that I think the lending rules on the
                        Kindle and Nook are complete rubbish. I mean
                        really the selection is very limited and you can
                        only lend an item one time and for only 14
                        days."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.pafa.net/archives/2748">Kindle
                          & Nook book lending</a>
                        (pafa.net/pollyalida) "While I love the idea of
                        being able to loan the few books I've purchased,
                        the restriction on loaning a title only once
                        will turn me into more of a hoarder than a
                        lender. If I'm going to loan a title that I
                        really enjoyed, I want to loan it to a friend, a
                        good friend. And not just any good friend, but
                        that one very good friend who will love the book
                        the most. And the one who can get through it in
                        the limited 14 days. Don't bother loaning me
                        anything, I'm a slow reader."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Club
                            fact (kinda):</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Several
                      people have posted lists of e-book lending groups,
                      but the Tom Peters blog post cited above is the
                      most current and (if you include the comments)
                      most complete that we found. </div>
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