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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #220: Turbulent
times for publishers</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 9th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/03/turbulent_times.png"><img
class="alignleft size-full wp-image-1732"
title="turbulent_times"
src="cid:part2.04030501.04000208@oplin.org"
alt="" height="112" width="112"></a>No doubt
about it, libraries are going through some very
tough times right now. On top of draconian budget
cuts, they have to deal with the latest
anti-library antics of Those Dang Publishers. We
tend to forget, however, that these are also very
tough times for those publishers, as they watch
the business models they have relied on for years
become obsolete in the march toward new digital
media and new distribution methods. For example,
they face business pressure to sell their e-books
through "agencies," while at the same time facing
legal pressure when they do. In today's <em>4cast</em>,
we share a potpourri of recent writings that
illustrate some of the new stresses on the old
publishing industry. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://sheilabounford.blogspot.com/2011/03/monetizing-book-buying-experience.html">Monetizing
the book buying experience</a> (Off the
Page/Sheila Bounford) "Of course not everyone
behaves on impulse, and consumers do not have an
obligation to buy in store. Those from outside
the book industry do not necessarily feel a
responsibility to support their local shop if
the prices there are higher than online. In a
recession customers are much more likely to
browse, and then go home and buy online to save
money. The key questions therefore are how else
can physical bookstores monetize what they
offer? And, should publishers be much more
proactive in supporting them through increased
discounts and other measures?"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://arstechnica.com/media/news/2011/03/random-house-caves-on-agency-e-book-pricing-may-join-ibooks-soon.ars">Random
House caves on agency e-book pricing</a> (Ars
Technica/Jacqui Cheng) "Under the wholesale
model, publishers like Random House would sell a
certain number of books to a reseller (such as
Amazon) for a set price, then the reseller would
set its own price on each book. This works out
well for the sale of physical books that have to
be shipped, but not so much for e-books, where
there are infinite copies. The agency model, by
comparison, allows publishers to set their own
prices for e-books and give 30 percent of the
sale price to the reseller."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.guardian.co.uk/books/2011/mar/04/ebooks-publishing">EU
raids ebook publishers in price fixing
investigation</a> (Guardian/Benedicte Page and
Leigh Phillips) "The focus for the price-fixing
investigation is understood to be what is called
the agency model, which has been adopted by
almost all the biggest publishers for their
ebook sales. This is distinct from the
traditional wholesale model, in which retailers
buy the books from the publisher and can then do
what they wish with them. Under the agency
model, the retailer acts as an agent of the
publisher, which itself sets the retail price of
the ebooks, with the retailer taking a
commission. Publishers see the agency model as
crucial because it allows them to trade with
Apple, which was already using it for iTunes,
and also to control the price at which their
ebooks are sold."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://news.cincinnati.com/article/20110307/BIZ/103070320/Gannett-unveils-image-reset-">Gannett
unveils image 'reset'</a> (USA Today/David
Lieberman) "[CEO Craig] Dubow said he wants
advertisers and others to see that Gannett
[news] properties attract local and national
audiences via different media, including the
Internet, smartphones and tablet computers such
as Apple's iPad. To help make that point, the
company's properties will begin to prominently
identify themselves as part of Gannett. In
addition, the company will launch a national
advertising campaign that includes the tagline,
'It's all within reach.'"</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Profit
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">ECKO
Publishing provides a handy <a
href="http://www.eckohousepublishing.com/66/Digital-E-book-Profit-Calculator/">online
tool</a> for publishers to figure their profit
on e-books distributed through various agencies,
as well as some interesting agency rules
publishers must follow. </div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
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