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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #221: SXSW buzz</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 16th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/03/sxsw-150x150.png"><img
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alt="" height="105" width="105"></a>South by
Southwest Interactive ("<a href="http://sxsw.com/">SXSW</a>"
if you want to be cool) is happening this week in
Austin, Texas. "Interactive" is one of three
simultaneous conferences based around music and
media, film, and emerging technology that have
become increasingly popular over the last 25 years
and expect to attract around 20,000 attendees this
year. Recently, SXSM Interactive has become a
great place for small, emerging technology
companies to try to create some buzz around their
products. For example, a new company called
Twitter spent $11,000 to promote their product at
SXSW 2007, and the rest is <a
href="http://www.pcmag.com/article2/0,2817,2381941,00.asp">history</a>.
Even if a company is not present at SXSW, the time
period around SXSW has become popular for
announcing new products and new features of old
products, so in the past week there has been a
flurry of tech news that might be of interest to
libraries. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.goodreads.com/blog/show/271.Recommendations_And_Discovering_Good_Reads">Recommendations
and discovering good reads</a> (Goodreads
blog/Otis Chandler) "We built Goodreads so that
you could find new books based on what your
friends are reading, and now we want to take the
next step to make that process even more
fruitful. To tackle this highly complex
challenge, Goodreads has acquired a company by
the name of Discovereads.com. With their deep
algorithmic book recommendation technology,
we're going to be able plumb our database of 100
million book ratings from 4.6 million users to
find general patterns of the kinds of books
people read and to generate high-quality
personalized recommendations."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/now_we_can_read_alone_together_instapaper_adds_soc.php">Now
we can read alone, together: Instapaper adds
social features</a> (ReadWriteWeb/Marshall
Kirkpatrick) "It was already a great way to read
good articles without internet connectivity. Now
it includes: an in-line browser that will make
grabbing things to read offline really easy,
qued social sharing so you can post links to
share great articles automatically when you come
back online, social discovery of articles your
Twitter and Facebook friends have Liked on
Instapaper and much more. It's a big update to a
great app."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2011/03/11/technology/11group.html">Start-ups
are in a rush to bring the chat room to the
smartphone</a> (New York Times/Jenna Wortham)
"Apps from a wave of new start-ups allow
multiple people to participate in the same
conversation on a mobile phone, like a group
chat room or conference call held by way of text
message. The new applications, most of which are
free, include <a href="http://groupme.com/">GroupMe</a>,
<a href="http://fastsociety.com/">FastSociety</a>,
<a href="http://belugapods.com/">Beluga</a>, <a
href="http://kik.com/">Kik</a>, <a
href="http://www.textplus.com/">TextPlus</a>,
<a href="http://www.pingchat.com/">PingChat</a>,
<a href="http://hurricaneparty.com/">HurricaneParty</a>
and <a href="http://yobongo.com/">Yobongo</a>.
Several of these services have made their debuts
just this week, right before the opening on
Friday of <a
href="http://topics.nytimes.com/top/reference/timestopics/subjects/s/south_by_southwest_music_and_media_conference/index.html">South
by Southwest</a>..."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blog.foursquare.com/2011/03/14/1up-the-importance-of-platforms-and-how-we%E2%80%99re-extending-ours/">1UP:
The importance of platforms, and how we're
extending ours</a> (foursquare blog) "One huge
part of the Venues Project, which we've now made
some headway on, is building a comprehensive
Venue Harmonization Map. Right now, there's no
Rosetta Stone for location, allowing you to link
information about a real-world place from one
database to any other. For instance, if you look
up a restaurant in the foursquare API, we give
you our ID number for that location. But if you
were to look up the same restaurant in <a
href="http://www.nytimes.com/">The New York
Times</a> or <a
href="http://www.menupages.com/">MenuPages</a>,
they'd have a different ID number in their
database. The Venue Harmonization Map aims to
solve that, by translating those numbers so that
you only have to look up the ID once."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Event
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">SXSW buzz
is not just for emerging companies. Apple erected
a temporary pop-up store at an undisclosed
location in Austin this week to launch the iPad2.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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If you're using the Firefox
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