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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #222: Facebook
research</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">March 23rd, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/03/facebook_beaker.png"><img
class="alignleft size-full wp-image-1767"
title="facebook_beaker"
src="cid:part2.03070703.02000904@oplin.org"
alt="" height="108" width="108"></a>Over the
next few weeks, OPLIN staff (mostly <a
href="http://www.meanlaura.com/">Laura Solomon</a>)
will be presenting programs at several Ohio
Library Council Chapter Conferences about how
libraries can use social media effectively. One of
the most popular venues for libraries in the
social media world is undoubtedly Facebook, which
now claims to have more than 600 million active
users. With that many people using Facebook, it
was inevitable that it would become the subject of
social research projects. Today we look at results
of four recent Facebook studies that we thought
might be interesting to our readers. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i0bdd229a11f3be894cd25550be002e10">Young
users hating on brands</a> (Brandweek/Mike
Shields) "According to a new report from
Forrester Research, just 6 percent of 12- to
17-year-olds who use the Web desire to be
friends with a brand on Facebook—despite the
fact that half of this demographic uses the
site. Among Web-connected 18- to 24-year-olds
that figure does double—meaning that 12 percent
of that demo is OK with befriending
brands—though the vast majority of young adults
are not, per Forrester. Even scarier for brands:
Young people don’t want brands' friendship, and
they think brands should go away."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.miller-mccune.com/culture-society/australian-study-links-facebook-use-with-narcissism-29129/">Australian
study links Facebook use with narcissism</a>
(Miller-McCune/Tom Jacobs) "Among Facebook
users, the amount of time spent on the site per
day varied widely. Seventeen percent of users
reported they spent 10 minutes or less, 24
percent between 10 and 30 minutes, 23 percent
between 31 and 60 minutes, 17 percent between
one and two hours, and 19 percent two hours or
more."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/newsbeat/12784325">Facebook
more popular than porn for UK users</a> (BBC
Newsbeat/Dan Whitworth) "The internet research
company [Experian Hitwise] says that in January
sites like Facebook accounted for 12.46% of all
online traffic. That's the equivalent of 2.4
billion hits or one eighth of all web visits. In
comparison entertainment websites, including
pornographic ones, accounted for 12.18% of
traffic. It's the first time social networking
has overtaken entertainment in terms of
popularity. Of those, social network site
Facebook accounted for more than half, or 56%,
of visits."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blog.exacttarget.com/blog/new-email-marketing-strategy/subscribers-fans-and-followers-the-social-break-up">Subscribers,
fans, & followers: The Social Break-Up</a>
(ExactTarget blog/Kristeen Hudson) "If the
company fails any of these relationship tests, a
'social break-up'—i.e., an 'unsubscribe,'
'unfan,' 'unlike,' or 'unfollow'—is all but
inevitable. When the consumer is no longer happy
in the relationship, they will actively break
off contact with the company...or just ignore
their communications in the hopes the company
will get the message that it's over."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Directory
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">OPLIN
maintains a <a
href="http://oplin.org/ohio-public-library-facebook-directory">directory
of Ohio public library Facebook</a> sites. If
your library site is not on the list, please <a
href="http://support.oplin.org/">contact us</a>.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
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