<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body bgcolor="#ffffff" text="#000000">
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style></style>
<title>OPLIN 4Cast</title>
<style>
.headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
.adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
.headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
.title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
.subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
.defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
.footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
.footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
a { color:#0000FF; color:#0000FF; color:#0000FF; }
</style>
<table class="backgroundTable" bgcolor="#ffffff" cellpadding="0"
cellspacing="0" width="100%">
<tbody>
<tr>
<td align="left" valign="top">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top: 0px solid rgb(0, 0, 0);
border-bottom: 1px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255); text-align:
center;" align="center"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 200%;
font-family: verdana; text-decoration: none;">Email
not
displaying correctly? <a
href="http://www.oplin.org/4cast/"
style="font-size: 10px; color: rgb(0, 0, 255);
line-height: 200%; font-family: verdana;
text-decoration: none;">View
it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(51, 51, 51);
border-bottom: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255);">
<center><a href=""><img id="editableImg1"
src="cid:part1.06040802.03090701@oplin.org"
title="OPLIN" alt="OPLIN 4Cast" border="0"
align="middle"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width: 763px; height: 877px;"
bgcolor="#ffffff" cellpadding="20" cellspacing="0">
<tbody>
<tr>
<td style="font-size: 12px; color: rgb(0, 0, 0);
line-height: 150%; font-family: trebuchet ms;"
bgcolor="#ffffff"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
valign="top">
<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #224: Web wants
cookies</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">April 6th, 2011</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/04/cookie_monster_joke_rev1.png"><img
class="alignleft size-full wp-image-1805"
style="margin-right: 5px;" title="cookie
monster joke"
src="cid:part2.02080907.03040501@oplin.org"
alt="" height="159" width="112"></a>Everybody
likes cookies, at least the kind you eat. But when
it comes to web cookies, some people have
concerns. A web cookie is a tiny file that a web
browser saves on your computer when you visit some
websites. A cookie can be used to store your
authentication credentials, your site preferences,
the number of times you've visited a site, your
shopping cart contents, etc. In other words,
cookies can store some very private information.
For that reason, the European Union has issued an
"e-Privacy" <a
href="http://en.wikipedia.org/wiki/Directive_on_Privacy_and_Electronic_Communications">directive</a>
that includes a requirement that websites get the
explicit consent of the user before storing
cookies. As the May 25 deadline for complying with
this law approaches, however, resistance is
growing. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/news/technology-12668552">New
net rules set to make cookies crumble</a> (BBC
News) "The section of the directive dealing with
cookies was drawn up in an attempt to protect
privacy and, in particular, limit how much use
could be made of behavioural advertising. This
form of marketing involves people being tracked
across websites, with their behaviour used to
create a profile that dictates the type of
adverts they see."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.targetinternet.com/digital-marketing-news-update-11th-march-2011-%E2%80%93-eu-law-change-on-cookies-foursquare-3-0-google-preview-facebook-and-linkedin-today/">New
EC directive could affect marketers ability to
target their advertising</a> (target internet)
"The directive has been heralded as potentially
'damaging' by the Internet Advertising Bureau
[IAB] as it would have serious implications for
behavioural marketing and targeted advertising
based on our browsing habits. The main aim of
the directive is to give the consumer more
control over the personal data which is stored
as cookies leaving a breadcrumb trail of where
we've been and what we've looked at, a treasure
trove of information for any digital marketer."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/news/technology-12677534">Governments
'not ready' for new European privacy law</a>
(BBC News) "The IAB and the European Advertising
Standards Authority have both argued for
self-regulation, and have drawn up guidelines
for cookie use on websites. 'They are pretty
poor in our opinion, they are not very
transparent,' said Rob Reid, senior policy
adviser for consumer watchdog Which? But the
other extreme—of making consumers consent to
every cookie presented to them—is not feasible
either, he said. 'Privacy groups have argued to
have an opt in for every cookie but that would
make browsing a complete nightmare,' he said."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://eu.techcrunch.com/2011/03/09/stupid-eu-cookie-law-will-hand-the-advantage-to-the-us-kill-our-startups-stone-dead/">Stupid
EU cookie law will hand the advantage to the
US, kill our startups stone dead</a>
(TechCrunch Europe/Mike Butcher) "The new
European e-Privacy directive is supposedly to
protect privacy, although seems to be operating
in a bubble. Privacy controls have existed in
Web browsers for years. Indeed there are even
privacy specific browsers. But consumers have
consistently ignored them and carried on happily
using cookies, with many people knowing that
cookies actually help the browsing experience."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Cookie
use fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Last
April, Security Space did a <a
href="http://www.securityspace.com/s_survey/data/man.201003/cookieReport.html">survey</a>
of over 2 million websites and found that about
60,000 of them stored cookies on users' computers
for more than a year. </div>
<div style="text-align: left;"> </div>
<!-- End paste of web source here --> </td>
</tr>
<tr>
<td style="" solid="" background-color:="" rgb(255,=""
255,="" 255);="" >=""
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
valign="top" width="760"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 100%;
font-family: verdana;">
<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
</li>
</ul>
</span> </td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 204);"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg"
valign="top" width="760"> <br>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>
</html>