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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #228: Buzz gone
wild</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">May 4th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/05/london_bobby_sm.png"><img
class="alignleft size-full wp-image-1869"
title="london bobby"
src="cid:part2.08000302.03060006@oplin.org"
alt="" height="139" width="99"></a>Since last
week's <em>4cast</em>, two events-the British
royal wedding and the death of Osama bin
Laden-have generated record amounts of Internet
traffic, particularly on social media sites. While
bin Laden's death was unexpected, the royal
wedding was highly anticipated and heavily
promoted ahead of time. All sorts of
organizations, from the British royal family to
ice cream makers, geared up to capture the
Internet interest in the wedding and to make a
little money from it. But once again, social media
proved very difficult to control, and the "buzz"
wasn't always what it was supposed to be. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://venturebeat.com/2011/04/29/the-scorecard-on-royal-wedding-internet-traffic/">The
scorecard on royal wedding Internet traffic</a>
(MediaBeat/Dean Takahashi) "Akamai Technologies,
which handles 20 percent of the world's web
traffic, said page views peaked at 5.4 million a
minute early Friday morning for 100 news portals
that it serves. That was the sixth-largest
amount of traffic ever, short of the 10.4
million record page views set on June 24 during
the World Cup last year. The number was high
considering most North Americans were asleep at
the time."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.bbc.co.uk/news/technology-13236856">William
and Kate's World Wide Wedding</a> (BBC
News/Iain Mackenzie) "Leading the online
celebrations was the British monarchy's own <a
href="http://www.officialroyalwedding2011.org/">royal wedding website</a>.
Visitors were directed to the official <a
href="http://twitter.com/ClarenceHouse">Clarence
House Twitter feed</a>, the royal <a
href="http://www.flickr.com/photos/britishmonarchy">Flickr
photo account</a>, and the <a
href="https://www.facebook.com/event.php?eid=101946883225381">wedding
'event' page</a> on Facebook."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://digitallife.today.com/_news/2011/04/29/6556610-royal-weddings-frowning-flower-girl-rules-internet">Royal
wedding's 'Frowning Flower Girl' rules
Internet</a> (Digital Life/Helen A.S. Popkin)
"...3-year-old bridesmaid Grace Van Cutsem is
hands-down the royal wedding meme to rule the
Internet. As newlyweds Wills and Kate shared an
uncomfortable micro-kiss from the Buckingham
Palace balcony, the roar of the adoring crowd
proved to be a bit much for little Grace, who
will no doubt live down her new meme moniker,
the 'Frowning Flower Girl' well into her senior
years."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2011/04/29/the-challenge-of-advertising-on-promoted-trends-royalwedding/">The
pitfall Of Twitter's 'Promoted Trends'
#RoyalWedding</a> (TechCrunch/Alexia Tsotsis)
"For the past few days the chatter around the
#RoyalWedding has been plentiful, but not
necessarily all positive. Diet shake Slim Fast
bought the #RoyalWedding Promoted Trends slot
yesterday, and at some point had its brand
message (and its inexplicable link to its
Facebook page) associated with sundry
undesirable content."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Advertising
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Twitter's
Promoted Trends place an advertiser's message at
the top of the "trends" section of users' pages.
Twitter only sells one per day, and the price is
reported to be around $100,000. </div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
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URL:
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</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
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on the right side of the address bar. In
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
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OPLINtech) by subscribing to
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