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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #230: The
Bookish experience</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">May 18th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/05/bookish_logo.png"><img
class="alignleft size-full wp-image-1914"
style="margin-right: 5px;" title="connected
books"
src="cid:part2.01070701.04000505@oplin.org"
alt="" height="77" width="146"></a>At the end
of the first week in May, three major publishers
announced their intention to create a joint online
venture called <a href="http://bookish.com/">Bookish.com</a>.
This comes at a time when bricks-and-mortar
bookstores are having serious financial problems;
Michigan-based Borders Group, for example, may
have to close all its stores, since it's <a
href="http://www.freep.com/article/20110514/BUSINESS06/105140340/Borders-lacks-bidder-chain-sources-say">reported</a>
that they can't find a buyer. So how do publishers
replace the physical bookstore experience, where
readers could easily discover books? Bookish.com
is one possible answer. (Of course, the library is
another.) </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2011/05/07/books/publishers-plan-a-joint-one-stop-book-site.html">Publishers
make a plan: a 'one stop' book site</a> (New
York Times/Julie Bosman) "The site intends to
provide information for all things literary:
suggestions on what books to buy, reviews of
books, excerpts from books and news about
authors. Visitors will also be able to buy books
directly from the site or from other retailers
and write recommendations and reviews for other
readers. The publishers - <a
href="http://www.simonandschuster.com/">Simon
& Schuster</a>, <a
href="http://us.penguingroup.com/">Penguin
Group USA</a> and <a
href="http://www.hachettebookgroup.com/">Hachette
Book Group</a> - hope the site will become a
catch-all destination for readers in the way
that music lovers visit <a
href="http://pitchfork.com/">Pitchfork.com</a>
for reviews and information."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.csmonitor.com/Books/chapter-and-verse/2011/0510/What-should-I-read-A-new-site-called-Bookish-hopes-to-tell-you">'What
should I read?' A new site called Bookish
hopes to tell you</a> (Christian Science
Monitor/Husna Haq) "Bookish isn't the first site
to attempt to create an online community of
bibliophiles. The social reading site <a
href="http://www.goodreads.com/">Goodreads</a>
offers that already and is growing at a rapid
clip of about 100,000 new users per month. But
Goodreads has suffered from problems like
reviews posted for books that aren't yet written
and a tendency to spam users and their contacts.
Complaints have been rolling in."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://newsbreaks.infotoday.com/NewsBreaks/Bookish-Want-to-Help-You-Find-Your-Next-Book-75461.asp">Bookish
wants to help you find your next book</a>
(Information Today/Theresa Cramer) "On the
business end, Bookish will have a dual revenue
stream. On one side, there will be
advertisements on the site. [Bookish CEO Paulo]
Lemgruber says that, at least in part, this is
where AOL Huffington Post comes in: 'They will
provide access to their tools, but will also
give us a wonderful platform for our editorial
content. Additionally, AOL will act as our
advertising sales team.' Bookish, however, plans
to also get into the book-selling business.
Bookish is dedicated to working closely with
book retailers, according to the press release,
and in the coming weeks will reach out to
explore ways to complement the retailers'
efforts and enhance all reader experiences."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.huffingtonpost.com/laura-e-kelly/5-ways-to-screw-up-bookish_b_860108.html">5
ways to screw up "Bookish"</a> (Huffington
Post/Laura E. Kelly) "When I read that Bookish
founder Paulo Lemgruber said, 'The main goal of
Bookish is to make recommendations about books
that will appeal to a reader's particular
taste,' my heart sank. Amazon already does this
in spades. Why compete with them (and who really
finds Amazon's soulless algorithmic
recommendations that useful)?"</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Confusion
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Bookish
should not be (but probably will be) confused with
<a href="http://booki.sh/">Booki.sh</a>, the
e-book streaming site we mentioned in <a
href="http://www.oplin.org/4cast/?p=1655">4cast
#215</a>. Nor should it be confused with the <a
href="http://www.bookish.co.nz/">New Zealand
Bookish</a> site. Nor with any of the myriad
online book clubs and blogs with "Bookish" in
their names. </div>
<div style="text-align: left;"> </div>
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