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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #232: The iPad
at one</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">June 1st, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/05/ipad_candle.png"><img
class="size-full wp-image-1949 alignleft"
title="ipad and birthday candle"
src="cid:part2.05010601.09050706@oplin.org"
alt="" height="90" width="154"></a>It may be
hard to believe, but the iPad is only just a
little over one year old. During that brief time
period, it has had a deep impact on the way many
people compute, has spawned a number of
competitors, and has been extensively covered by
technology news outlets. It may be slightly wrong
to call the iPad a computer, since it is not
really designed for crunching numbers. Some call
it a "media consumption platform," since iPads are
used so frequently to read/view news and
information articles from the web. For that
reason, the iPad has led to some interesting
revelations for the news and magazine publishing
industries-and libraries-in just one short year. </p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.useit.com/alertbox/ipad.html">iPad
usability: Year One</a> (Alertbox/Jakob
Nielsen) "The most common uses reported by our
participants were playing games, checking email
and social networking sites, watching
videos/movies, and reading news. People also
browsed the Web and performed some
shopping-related research. But most users felt
that it was easier to shop on their desktop
computers. Some also worried about the security
of e-commerce purchases on the iPad. A common
characteristic of all this iPad use is that it's
heavily dominated by media consumption, except
for the small amount of production involved in
responding to emails."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-journal.html">Readers
are more likely to skim over articles on an
iPad than in a newspaper</a> (Miratech white
paper) "The average time taken to read an
article on each medium is very similar. A user
takes an average of 1 minute 11 seconds to read
an article on paper, compared with 1 minute 13
seconds on an iPad. Thus the length of time for
reading an article on paper or iPad is very
close. A more detailed analysis shows that the
eyes linger longer on the paper version (275 ms
on paper versus 231 ms on the iPad). This means
that people concentrate more when reading an
actual newspaper."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://blogs.forbes.com/jeffbercovici/2011/05/11/the-surprising-reason-publishers-are-finally-saying-yes-to-apple/">The
surprising reason publishers are finally
saying Yes to Apple</a> (Mixed Media/Jeff
Bercovici) "As things stand, if you buy a
subscription to The New Yorker or Popular
Science in the iTunes store, you will get a
little dialogue box asking if it's all right if
Apple shares some of your personal information
with the publisher. Initially, publishers were
worried, reasonably enough, that users would
overwhelmingly say no. But they don't. In fact,
about 50 percent opt in."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/the_boundless_library_explore_the_new_york_public.php">The
boundless library: explore the New York Public
Library collections on your iPad</a>
(ReadWriteWeb/Audrey Watters) "The app was
designed in conjunction with <a
href="http://www.potiondesign.com/">Potion</a>
and it's a joy to scroll through. While it does
tout the ability to 'explore the stacks,' the
app certainly recognizes the library mission
here isn't about 'dead books.' Rather the
information is accessible and beautifully
presented, taking full advantage of the
touchscreen technology and the rotation of the
tablet-the horizontal view lets you explore the
collection visually, while the vertical view
lets you read essays and thumb through imagery."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Sales
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">In the one
year following its launch in April 2010, Apple
sold over 19 million iPads.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
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<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
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<li style="text-align: justify;"><strong>E-mail.</strong>
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