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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #235: Can you
                        spare $185,000? or maybe $500,000?</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
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                        font-family: arial;">June 22nd, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/06/icannlogo_sm.png"><img
                          class="alignleft size-full wp-image-1989"
                          style="margin-right: 2px;" title="ICANN logo"
                          src="cid:part2.01020704.09010309@oplin.org"
                          alt="" height="101" width="126"></a>Last
                      weekend, the Internet Corporation for Assigned
                      Names and Numbers (ICANN) announced a really big
                      decision that will have a huge effect on the
                      Internet. You have probably heard about it. ICANN
                      is responsible, among other things, for the
                      management of top-level domain (TLD) names, such
                      as .com and .org, and they have decided to allow
                      organizations to establish "generic" top-level
                      domains (gTLDs) named after themselves, such as
                      .google or .coke. Will we see some library try to
                      grab the .library domain? Maybe, but there are a
                      few reasons why this might not happen. Aside from
                      the considerable application fee, securing and
                      maintaining a gTLD will be a big burden on an
                      organization, and a commitment that shouldn't be
                      undertaken without expectation of a strong return
                      on investment.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://news.cnet.com/8301-30685_3-20072470-264/new-net-addresses-mean-new-trademark-issues/">New
                          Net addresses mean new trademark issues</a>
                        (CNET/Stephen Shankland) "ICANN will accept
                        applications from registries that want to
                        operate new top-level domains from January 12,
                        2012 to April 12, 2012. It's not for the faint
                        of heart: There's an application fee of
                        $185,000, it costs $25,000 a year to operate the
                        registry, and other fees are possible, too.
                        Those fees are very significant. Trademark
                        holders wanting to protect their intellectual
                        property might feel obliged to try to set up a
                        registry of their own to ward off a new class of
                        cybersquatters. And in some cases, rights to a
                        TLD registry might be decided through an
                        auction, which potentially could increase costs
                        in an unpredictable way."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/icann_approves_generic_top-level_domains_new_era_o.php">ICANN
                          approves generic top-level domains</a>
                        (ReadWriteWeb/Dan Rowinski) "ICANN is providing
                        safeguards to ward off mass cybersquatting. <a
href="http://www.icann.org/en/topics/new-gtlds/dag-en.htm">The Applicant
                          Guidebook</a> has gone through seven
                        significant revisions since 2008 that
                        incorporated 1,000 or so comments from the
                        public. The <a
href="http://www.icann.org/en/topics/new-gtlds/evaluation-procedures-clean-30may11-en.pdf">evaluation
                          procedures</a> [pdf] provide for background
                        screening of pre-applicants that measure
                        business history and look for history of
                        cybersquatting. It will conduct
                        string-similarity reviews to determine if the
                        domain is like anything else currently on the
                        Internet and assess the potential security risks
                        of creating a new TLD."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.bbc.co.uk/news/technology-13835997">Icann
                          increases web domain suffixes</a> (BBC News)
                        "Companies and organisations seeking one of the
                        new gTLDs will have to meet high technical
                        standards, according to Bruce Tonkin, chief
                        strategy officer at Melbourne IT, a domain
                        registry service. 'You need IT robustness and
                        you need intellectual property protections
                        beyond what is available in the dot com space.
                        You have to have a 24/7 abuse team. You have to
                        have mechanisms where a trademark holder has
                        first right to get their name,' he said."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.circleid.com/posts/new_gtlds_will_create_tens_of_thousands_new_jobs/">New
                          gTLDs will create tens of thousands of new
                          jobs</a> (CircleID/Johnny Du) "It has been
                        estimated that the typical gTLD application will
                        cost approximately $500,000. [...] That money
                        does not disappear into a vacuum, it's spent on
                        technical consulting, building out new
                        information systems, recruiting attorneys and
                        marketing specialists. Advertising agencies,
                        auction houses, intellectual property
                        consultancies, infrastructure providers,
                        software developers, hardware manufacturers, and
                        other business services will be needed, creating
                        more jobs."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>OPLIN
                            Fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">No, OPLIN
                      will <em>not</em> be applying for the .oplin
                      top-level domain.
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
                        of ways, such as: <br>
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                          orange "radio wave" icon
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                        <li style="text-align: justify;"><strong>E-mail.</strong>
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