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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #238: Mobile
update</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">July 13th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/07/mobile_computing.png"><img
class="alignleft size-full wp-image-2059"
style="margin-right: 2px;" title="mobile
computing devices"
src="cid:part2.09080601.08080402@oplin.org"
alt="" height="84" width="76"></a>Mobile
computing, whether on smartphones or on tablets,
continues to grow. Over the past couple of weeks,
we've seen several studies that quantify that
growth and point out some interesting trends in
mobile computing. So in this week's <em>4cast</em>,
we're sharing some of these items, in no
particular order, as an FYI for our readers. If
there is a message here for libraries, it would
probably be: make sure your wi-fi network can
handle the future.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.asymco.com/2011/07/09/switching-rates-for-us-smartphone-users-suggest-50-penetration-by-august-2012/">Switching
rates for US smartphone users suggest 50%
penetration by August 2012</a> (asymco/Horace
Dediu) "Through the three month period ending
May 2011, smartphones were in use by 76.8
million or about one in three US phone users.
[...] A total of 513k users switched into using
a smartphone every week during the period, a
rate of switching consistent with the last 17
periods (average of 510k/wk)."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.comscore.com/Press_Events/Press_Releases/2011/7/comScore_Reports_May_2011_U.S._Mobile_Subscriber_Market_Share">comScore
reports May 2011 U.S. mobile subscriber market
share</a> (comScore) "In May, 69.5 percent of
U.S. mobile subscribers used text messaging on
their mobile device. Browsers were used by 39.8
percent of subscribers (up 1.5 percentage
points), while downloaded applications were used
by 38.6 percent (up 2.0 percentage points).
Accessing of social networking sites or blogs
increased 1.8 percentage points to 28.6 percent
of mobile subscribers. Game-playing was done by
26.9 percent of the mobile audience (up 2.3
percentage points), while 18.6 percent listened
to music on their phones."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portait_of_Todays_Tablet_User_--_Jun11_%28Final-Public%291.pdf">A
portrait of today's tablet user</a>
(presentation of Online Publishers
Association/Frank N. Magid Assoc., Inc.) [pdf]
"Tablet users view tablets as their preferred
reading device over computers and printed media
for many types of content and information. 87%
of tablet users (nearly 25 million consumers)
seek content and information on a regular basis.
Long-form video is preferred over short clips on
tablets."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/does_your_device_change_the_way_you_use_info.php">How
we use the tools we choose: a week of
worldwide usage data</a> (ReadWriteWeb/Brian
David Eoff) "The iPad's usage pattern is
drastically different. Usage dips after
breakfast, remains low during traditional
working hours and does not peak until much later
in the evening. During the weekends iPad usage
between 8 a.m. and 3 p.m. is higher than it is
during the week at those same hours. No other
device sees a heavy increase of use during the
weekends, showing that the iPad is used as an
entertainment device and differs from both
smartphones and browsers."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Comparison
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The latest
Connect Ohio <a
href="http://connectohio.org/mapping_and_research/residential_and_business_technology_assessments.php">Technology
Assessment</a> indicates that, unlike smartphone
ownership, desktop computer ownership in Ohio is
starting to decline for the first time, from 82%
of residents in 2010 to 80% in 2011.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<ul>
<li style="text-align: justify;"><strong>RSS
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<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
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