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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #239:
UltraViolet-a new hope?</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">July 20th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/07/uv_logo.png"><img
class="alignleft size-full wp-image-2071"
title="uv_logo"
src="cid:part2.07070605.04090108@oplin.org"
alt="" height="98" width="108"></a>The
entertainment industry has long been concerned
about Internet piracy of music and video, and it
looks as if the empire has now found a new way to
strike back, particularly at movie piracy. In
2008, about 70 Hollywood studios, consumer
electronics retailers, and device manufacturers
formed a consortium called the Digital
Entertainment Content Ecosystem (DECE), which is
now about to launch a content licensing system
called UltraViolet. UltraViolet depends heavily on
"cloud" storage of digital content, but it also
stores the consumer's right to access the content.
It's an interesting system which may, or may not,
have a significant effect on the way we handle
digital entertainment.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://gigaom.com/video/ultraviolet-b2b-launch/">UltraViolet
is ready. Now Hollywood needs to make it work.</a>
(GigaOM/Ryan Lawler) "UltraViolet was built to
enable consumers to buy a movie once and have
access to it anytime and anywhere. That means
consumers will have their choice of watching a
movie on a Blu-ray disc, streaming it to a
connected TV or even downloading a file and
saving it to watch later on a mobile device.
Thanks to the DECE's standardization of a common
file format and the creation of a new 'digital
rights locker,' consumers will also be able to
buy a movie from one digital service or retail
location and then watch it across any number of
digital storefronts."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.pocket-lint.com/news/41066/fox-apple-will-adopt-ultraviolet">Fox:
Apple will adopt Ultraviolet cloud movie
format</a> (Pocket-lint/Rik Henderson) "That
means that major releases in the near future
will include a Blu-ray (3D or 2D) disc, most
likely a DVD copy, and instead of a time-limited
digital copy to download and play on a portable
device (the present system), a digital version
of the film that is stored in the cloud
enduringly, ready to be downloaded or streamed
on up to 12 registered Ultraviolet devices-from
TVs and Blu-ray players to smartphones and
tablets."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.variety.com/article/VR1118029799">Hollywood
clicks with UltraViolet digital locker</a>
(Variety/Marc Graser) "One household will be
able to create an account for six family members
to access their movies and TV shows, and later
music, books and other digital content, from
retailers, cablers and streaming services. Up to
12 devices can be registered to cover most of
the hardware on the market. Three streams are
possible at a single time. And content can be
downloaded and transferred onto physical media,
like recordable DVDs, SD cards and flash memory
drives."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/ultraviolet_moves_one_step_closer_to_a_fall_launch.php">UltraViolet
moves one step closer to a fall launch</a>
(ReadWriteWeb/Dan Rowinski) "UltraViolet is an
aggressive move initiated by the studios. As the
primary content providers, the studios hold all
the keys to legal viewing of their content. The
purpose of UltraViolet is to allow all content
providers to use one cloud and one set of Web
standards for digital rights management (DRM)."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Cautionary
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">UltraViolet
is launching late enough that it will have to
reverse a trend toward <a
href="http://gigaom.com/video/ultraviolet-rental-vs-purchase/">renting
rather than buying</a> movies online. Online
movie purchases declined 8% in the fourth quarter
of 2010, while online movie rentals increased 23%
during the same time period.
</div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
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