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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
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                        line-height: 110%;">OPLIN 4Cast #240: Google
                        Books highs and lows</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">July 27th, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/07/google-ereader.png"><img
                          class="alignleft size-full wp-image-2085"
                          style="margin-right: 3px;" title="google
                          ereader"
                          src="cid:part2.04040500.06070605@oplin.org"
                          alt="" height="83" width="57"></a>While many
                      folks have been focused on Google+, Google Books
                      has been bouncing from bad news to good news over
                      the past couple of weeks. Some of the news results
                      from legal issues, some from big deals, and some
                      from business competition. And in case things were
                      not busy enough for Google Books, they also just
                      released their <a
href="http://arstechnica.com/gadgets/news/2011/07/140-google-ebooks-reader-iriver-story-hd-hits-stores-july-17.ars">own
                        ebook reader</a>. The common thread in all of
                      these stories seems to be that Google believes
                      making ebooks more accessible is good business for
                      them.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.reuters.com/article/2011/07/19/us-google-books-idUSTRE76I4AK20110719">Frustrated
                          judge pushes Google digital book deal</a>
                        (Reuters/Jonathan Stempel) "Citing antitrust and
                        copyright concerns, [U.S. District Judge Denny]
                        Chin had on March 22 rejected a $125 million
                        settlement. He said it went 'too far' in
                        allowing Google to exploit digitized copyrighted
                        works by selling subscriptions to them online
                        and engaging in 'wholesale copying of
                        copyrighted works without permission.'"</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/uk/2011/06/20/google-teams-up-with-the-british-library-to-bring-vast-collection-online/">Google
                          teams up with The British Library to bring
                          vast collection online</a> (TheNextWeb/Paul
                        Sawers) "The deal with Google will enable
                        readers to view, search and copy works - where
                        the copyright has expired - at no charge. Google
                        will also make the books available through its
                        own portal."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://techcrunch.com/2011/07/25/ipad-books-hobbled/">iPad
                          book apps hobbled: only existing
                          account-holders can use the apps, Google Books
                          booted</a> (TechCrunch/John Biggs)
                        "...according to their subscription rules,
                        everything had to go through Apple itself and
                        you could not, in short, go out to a web page to
                        complete the transaction. That promise &#8211; to shut
                        down external web stores on the iPad - has been
                        fulfilled and the Nook, Kindle, Kobo, and Google
                        Books apps have just been either drastically
                        changed or removed from the App Store entirely."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.geeksaresexy.net/2011/07/23/pottermore-google-ebooks-for-everyone/">Pottermore
                          + Google = ebooks for everyone</a> (Geeks are
                        Sexy/ACrezo) "In effect, Rowling will be
                        self-publishing the digital copies of <em>Harry
                          Potter</em> on Pottermore, a move that could
                        leave proprietary readers reeling from the loss
                        of potential earnings. It seems Rowling will be
                        taking Potter to Google, and publishing all of
                        the books through open-source Google eBooks
                        (purchasable through Google Checkout) in
                        DRM-free ePub and PDF formats."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Potter
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">According
                      to the <a
href="http://booksearch.blogspot.com/2011/07/pottermore-and-google-team-up-to-enable.html">Google
                        team</a>, the Pottermore team also plans to use
                      another Google outlet - YouTube - for video
                      broadcasts in the future.
                    </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
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