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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
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                        line-height: 110%;">OPLIN 4Cast #241: Print
                        books checkup</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">August 3rd, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/08/book_stack.png"><img
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                          style="margin-right: 5px;" title="book stack"
                          src="cid:part2.06090507.08060009@oplin.org"
                          alt="" height="106" width="121"></a>While the
                      <em>4cast</em> usually focuses on tech news, our
                      stated interest is "headlines, topics and trends
                      impacting public libraries" (see our masthead).
                      Certainly one inescapable trend is that the print
                      book industry is changing, largely as a result of
                      changes in what/how people read. We've all seen
                      lots of articles about how ebooks are making
                      significant inroads on reading habits, and also
                      leading to new ways of presenting reading content
                      (like <a
href="http://www.readwriteweb.com/archives/whats_old_is_new_again_oreilly_publishes_time-rele.php">subscription
                        books</a>). So what's happening with print
                      books, that staple of the public library? Well, it
                      looks like some segments of the business are quite
                      healthy, while others are undergoing some
                      tune-ups.
                    </p>
                    <div> </div>
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                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.nytimes.com/2011/07/27/books/e-books-accelerate-paperback-publishers-release-dates.html">Paperback
                          publishers quicken their pace</a> (New York
                        Times/Julie Bosman) "E-books have made price an
                        issue for publishers who are weighing the timing
                        of a paperback. While there is often a huge gap
                        between the cost of a new hardcover (say, $25)
                        and its e-book edition ($13), paperbacks and
                        e-books tend to be within a few dollars of each
                        other, leaving many publishers to wonder if
                        cost-conscious shoppers are reading e-books
                        right away rather than waiting for the
                        paperback."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.simbainformation.com/about/release.asp?id=2217">Despite
                          overall decline in trade books, science
                          fiction/fantasy will grow 3.4% in 2011</a>
                        (Simba Information) "According to the report,
                        the science fiction/fantasy segment is gaining
                        market share, adding half a percent in 2011
                        compared to 2010, as it more than triples its 1%
                        growth rate from the past two years. 'The
                        sci-fi/fantasy segment has been a stable growth
                        segment for the past few years,' notes Michael
                        Norris, Simba Information's senior trade
                        analyst. 'Since the book market took a big hit
                        in 2007, it has been inching closer to its
                        previous high-point.'"</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.bowker.com/index.php/press-releases/633-print-isnt-dead-says-bowkers-annual-book-production-report">Print
                          isn't dead, says Bowker's Annual Book
                          Production Report</a> (R.R. Bowker) "In 2008,
                        the production of non-traditional
                        print-on-demand books surpassed traditional book
                        publishing for the first time and since then,
                        its growth has been staggering. Now almost 8
                        times the output of traditional titles, the
                        market is dominated by a handful of publishers.
                        In fact, the top three publishers accounted for
                        nearly 87% of total titles produced in 2010."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.popmatters.com/pm/feature/144043-print-on-demand-and-the-future-of-independent-publishing-part-2/">Print-on-demand
                          and the future of independent publishing</a>
                        (PopMatters/Matthew Asprey) [Interview with
                        Matthew Moring, founder of Altus Press] "With
                        each year, I think POD comes closer and closer
                        to the same respectability as traditional
                        publishing. It's telling that so many mainstream
                        authors are going this route, as are some of the
                        old-school publishers. POD allow for the most
                        esoteric books to see the light of day. Are we
                        selling a million units a year? No, but there's
                        a long tail here... lots of things to publish
                        for the same dollar that otherwise would be
                        spent on a traditional publisher's product."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Trend
                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">Bowker's
                      survey of book consumers also revealed a trend
                      that might affect all kinds of books: <a
href="http://newsbreaks.infotoday.com/Digest/New-Report-on-Book-Consumer-Demographics-and-Buying-Behaviors-76513.asp">reading
                        as a pastime continues to decline</a>, with only
                      about 57% of book buyers reporting that they read
                      a book at least once a week.
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
                        of ways, such as: <br>
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                        <li style="text-align: justify;"><strong>E-mail.</strong>
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