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                    <p><!-- Make sure you modify the 4Cast title in this section -->
                      <span style="font-size: 20px; font-weight: bold;
                        color: rgb(0, 0, 0); font-family: arial;
                        line-height: 110%;">OPLIN 4Cast #245: Ereading
                        on the brink</span><br>
                      <!-- Make sure you modify the date of the 4Cast in this section -->
                      <span style="font-size: 11px; font-weight: normal;
                        color: rgb(102, 102, 102); font-style: italic;
                        font-family: arial;">August 31st, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
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href="http://www.oplin.org/4cast/wp-content/uploads/2011/08/ereaders.png"><img
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                          title="ereaders"
                          src="cid:part2.07090100.02070202@oplin.org"
                          alt="" height="118" width="118"></a>Ereaders
                      and tablets, for the most part, have not had much
                      effect on the book. That is, an ebook on an
                      ereader is currently little different than a book
                      printed on paper; it's the same content delivered
                      in a different medium. A few recent developments
                      indicate, however, that ereading may be about to
                      take advantage of some features that can only be
                      delivered by an electronic device, and that some
                      of these may be so attractive that ereaders and
                      tablets will become the way we all choose to read.
                      And if your reaction to the current experiments
                      is, "nah, not interested," remember that someday,
                      someone may come up with the "killer" ereader app
                      that creates a massive change in everyone's
                      reading expectations. </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          moz-do-not-send="true"
href="http://radar.oreilly.com/2011/08/multitouch-ereader-paper-liquidtext.html">Multitouch

                          and the quest to make ereaders more flexible
                          than paper</a> (O'Reilly Radar/Jenn Webb) "For
                        example, one can pinch together parts of a
                        document to bring disparate areas into proximity
                        to compare them, or one can touch two text
                        selections at once to create a link between
                        them. Cumulatively, these functions together
                        with those addressing annotation, note taking
                        and other parts of the reading process let
                        LiquidText bring to the world of ereaders even
                        greater flexibility than paper."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          moz-do-not-send="true"
                          href="http://techcrunch.com/2011/08/22/kno-turns-textbooks-3d-video/">Kno

                          turns textbooks 3D</a> (TechCrunch/Erick
                        Schonfeld) "The 3D feature right now works only
                        with models of molecules in chemistry textbooks.
                        It converts the standard chemistry notations
                        indicating how atoms are bonded together in a
                        molecule into a spinning 3D model along the
                        margins. These 3D models can be enlarged and
                        rotated to give students a better visualization
                        of how each one appears."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          moz-do-not-send="true"
                          href="http://www.readwriteweb.com/archives/ebooks_with_soundtracks.php">Startup

                          launches e-books with soundtracks for
                          immersive reading</a> (ReadWriteWeb/John Paul
                        Titlow) "What makes this approach interesting is
                        the underlying technology, which syncs the
                        changes in sound with your reading speed, which
                        is something the application learns as you go.
                        Some readers might find the tiny triangular icon
                        sliding down the margin of the page as you go
                        distracting. For others, it may be akin to using
                        one's finger as a pacer while reading a book."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          moz-do-not-send="true"
href="http://bits.blogs.nytimes.com/2011/08/02/why-did-facebook-buy-an-e-book-publisher/">Why

                          did Facebook buy an e-book publisher?</a> (New
                        York Times/Nick Bilton) "...the social network
                        announced that it was <a moz-do-not-send="true"
                          href="http://pushpoppress.com/about/">acquiring

                          Push Pop Press</a>, a digital book maker that
                        specializes in interactive books for the Apple
                        iPad and iPhone. The e-books built by the
                        publisher feel like movies; interactive graphics
                        with words sprinkled about cross the page. Could
                        we expect Facebook to start making and selling
                        e-books on its Web site where it would go
                        head-to-head with Apple, Amazon and Google?"</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Owner

                            fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">In May of
                      this year, <a moz-do-not-send="true"
href="http://pewinternet.org/Reports/2011/E-readers-and-tablets/Report.aspx">Pew

                        Internet</a> reported that ereader ownership
                      among U.S. adults had doubled to 12% from 6% in
                      November 2010, while tablet ownership had leveled
                      off at about 8%. </div>
                    <div style="text-align: left;"> </div>
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