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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #249: Ebook
publishing getting stronger</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">September 28th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/09/ebook_pub.png"><img
class="alignleft size-full wp-image-2234"
title="ebook money"
src="cid:part2.00070904.03090807@oplin.org"
alt="" height="120" width="123"></a>In the
middle of last week's excitement about <a
href="http://www.libraryjournal.com/lj/home/892118-264/amazon_and_overdrive_roll_out.html.csp">public
library books for the Kindle</a>, the Aptara
Corporation released their <a
href="http://stream.aptaracorp.com/Aptara_eBook_Survey_3.pdf">Third
Annual eBook Survey of Publishers</a> (40-page
pdf). Aptara is in the business of producing
digital editions of books for publishers, so the
20 questions in their survey dug deep into the
ebook business as the publishers see it. Below we
cite several commentators' remarks on portions of
the survey which they found interesting, but the
survey contains a wealth of data beyond what's
discussed below. Taken as a whole, the survey
responses indicate that ebooks are quickly
becoming a very important component of the
business of trade books - the adult
fiction/nonfiction titles most often seen in
libraries.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/48753-newest-aptara-survey-charts-changes-in-e-book-market.html">Newest
Aptara survey charts changes in e-book market</a>
(Publishers Weekly/Jim Milliot) "According to
Aptara, all but 6% of trade publishers are
currently developing e-books or plan to in the
near future, putting the trade segment ahead of
all other areas in its commitment to e-books, as
10% of STM [Scientific, Technical & Medical]
publishers, 29% of college publishers, and 15%
of K-12 publishers said they have no plans to
publish e-books soon. Trade publishers have a
good reason to be more committed to e-books than
other segments - they generated the highest
percentage of sales from the format."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.thebookseller.com/news/leap-trade-publishers-e-book-production.html">Leap
in trade publishers' e-book production</a>
(Bookseller/Philip Jones) "The survey found
trade publishers are also now catching up their
peers in terms of revenue, with 20% reporting
they now had e-book sales in excess of 10%,
beaten only by college and corporate publishers.
Amazon.com was listed as the biggest generator
of sales by 56% of trade publishers, and by 38%
of all publishers, with their own websites the
second biggest category."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.shelf-awareness.com/issue.html?issue=1562#m13365">Two
e-book surveys showcase gains, growing pains</a>
(Shelf Awareness newsletter, 9/21/2011 issue)
"The survey found that publishers still rely
most heavily on Amazon for distribution, but the
percentage (18%) is steadily declining due to
the proliferation of other platforms and
channels, particularly ePub-based. But a rapidly
expanding e-book sales and distribution market
is making the pie bigger for all concerned."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://goodereader.com/blog/electronic-readers/aptara-releases-findings-of-its-third-annual-digital-publishing-survey/">Aptara
releases findings of its third annual digital
publishing survey</a> (Good E-Reader/Mercy
Pilkington) "One of the major surprises, though,
was that many publishers are still not tapping
into the wealth of their back list titles; this
could be one of the reasons more and more
authors are attempting to regain control of the
rights to their older - and often out of print -
works in an effort to revitalize interest in the
author and in the works by self-publishing them
to electronic platforms."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Library-interest
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The survey
result which <em>we</em> found interesting: 32%
of trade publishers cited customer demand, rather
than revenue or other factors, as the main driver
for producing ebooks.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
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OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
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