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                    <p><!-- Make sure you modify the 4Cast title in this section -->
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                        line-height: 110%;">OPLIN 4Cast #253: 2012
                        strategic technologies</span><br>
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                      <span style="font-size: 11px; font-weight: normal;
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                        font-family: arial;">October 26th, 2011</span></p>
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                    <p style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;"><a
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                          title="chess pieces"
                          src="cid:part2.05000302.03030502@oplin.org"
                          alt="" height="114" width="97"></a>Last week,
                      even though we're still more than two months away
                      from the New Year, the Gartner Group released
                      their list of the <a
                        href="http://www.gartner.com/it/page.jsp?id=1826214">Top
                        10 Strategic Technologies for 2012</a>. These
                      are technologies that they feel will have a high
                      potential to disrupt business, might require a
                      large investment of cash, or carry high risk if
                      the business is late to adopt them. Since this is
                      the OPLIN <em>4cast</em>, not the "10cast," we're
                      focusing today on the four strategic technologies
                      which we think might have the most impact on
                      libraries: Mobile-Centric Applications; Social
                      User Experience; Big Data; and the Internet of
                      Things.
                    </p>
                    <div> </div>
                    <ul style="text-align: left;">
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
href="http://www.oclc.org/research/publications/library/2011/washburn-io.pdf">Library
                          mobile applications: what counts as success?</a>
                        [pdf] (OCLC Research/Bruce Washburn) "Some
                        library mobile apps concentrate on the library
                        catalog. Search and discovery of the catalog can
                        sometimes be implemented relatively quickly, in
                        particular if the system that supports the
                        website for the catalog offers an out-of-the-box
                        mobile solution. In some recent surveys of
                        mobile users of library services, the library
                        catalog was not the most used or desired
                        service. Other services such as looking up
                        library hours, reserving a study room or
                        computer, checking out materials, paying fines,
                        and reading electronic resources were of as much
                        interest as searching the library catalog; in
                        most cases much more important."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://tametheweb.com/2011/06/14/what-is-"
                          social-reading=""
                          -and-why-should-libraries-care-a-ttw-guest-post-by-allison-mennella="">What
                          is "social reading" and why should libraries
                          care?</a> (Tame the Web/Allison Mennella) "To
                        increase both the library's appeal and stress
                        its value to users, libraries should consider
                        implementing customizable and participatory
                        services for social reading. There are a number
                        of ways to accomplish the creation of this
                        social space from designing blogs, podcasts, a
                        wiki or even using an existing social media
                        platform like GoodReads. The key is to build and
                        maintain a site that uses moderated trust to
                        give patrons a voice in this social space. If
                        possible, libraries should give patrons the
                        opportunity to design and manage their own
                        'space' within the library's broader social
                        platform."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://www.ariadne.ac.uk/issue64/salo/">Retooling
                          libraries for the data challenge</a>
                        (Ariadne/Dorothea Salo) "Deposit processes in
                        many institutional repositories assume a limited
                        number of files to deposit, such that they can
                        be described and uploaded one at a time by a
                        human being. Applying this manual process to
                        datasets is like trying to empty the ocean with
                        an eyedropper. The SWORD protocol [Simple
                        Web-service Offering Repository Deposit] holds
                        potential to ameliorate this problem, but the
                        protocol has not yet made its way into
                        researcher or even library tools or processes."</li>
                      <li style="text-align: justify; font-size: 16px;
                        font-family: arial; line-height: 110%;"><a
                          href="http://ryanlivergood.com/?p=173">Buh bye
                          library card, hello smartphone?</a> (Ryan
                        Livergood) "Libraries should definitely be
                        paying attention to apps like Google Wallet that
                        utilize NFC [Near Field Communication]
                        technology. Before long, many of our patrons may
                        begin to abandon their wallets for their NFC
                        enabled smartphones and expect to be able to use
                        them at libraries like they can at the Walgreens
                        or Subway across the street. Hopefully, their
                        libraries will be 'yes' libraries that allow
                        their users to store their library card in their
                        smartphone wallet."</li>
                    </ul>
                    <div style="text-align: left;"> </div>
                    <p style="text-align: left; font-size: 20px;
                      font-family: arial; line-height: 110%;"><small><strong><em>Last
                            year fact:</em></strong></small><br>
                    </p>
                    <div style="text-align: justify; font-size: 16px;
                      font-family: arial; line-height: 110%;">For those
                      keeping score, many of Gartner's 2012 strategic
                      technologies were also in their <a
                        href="http://www.gartner.com/it/page.jsp?id=1454221">2011
                        list</a>; note that, "Video ... as a standard
                      media type used in non-media companies..." has
                      apparently graduated from prediction to fact.
                    </div>
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                      <div style="text-align: justify;">The <strong><em>OPLIN
                            4cast</em></strong>
                        is a weekly compilation of
                        recent headlines, topics, and trends that could
                        impact public
                        libraries. You can subscribe to it in a variety
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