<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=ISO-8859-1">
</head>
<body bgcolor="#ffffff" text="#000000">
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style><head>
<style></style>
<title>OPLIN 4Cast</title>
<style>
.headerTop { background-color:#FFFFFF; border-top:0px solid #000000; border-bottom:1px solid #FFFFFF; text-align:center; }
.adminText { font-size:16px; color:#0000FF; line-height:200%; font-family:verdana; text-decoration:none; }
.headerBar { background-color:#FFFFFF; border-top:0px solid #333333; border-bottom:0px solid #FFFFFF; }
.title { font-size:20px; font-weight:bold; color:#000000; font-family:arial; line-height:110%; }
.subTitle { font-size:11px; font-weight:normal; color:#000000; font-style:italic; font-family:arial; }
.defaultText { font-size:12px; color:#000000; line-height:150%; font-family:trebuchet ms; }
.footerRow { background-color:#FFFFCC; border-top:0px solid #FFFFFF; }
.footerText { font-size:10px; color:#996600; line-height:100%; font-family:verdana; }
a { color:#0000FF; color:#0000FF; color:#0000FF; }
</style>
<table class="backgroundTable" bgcolor="#ffffff" cellpadding="0"
cellspacing="0" width="100%">
<tbody>
<tr>
<td align="left" valign="top">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="border-top: 0px solid rgb(0, 0, 0);
border-bottom: 1px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255); text-align:
center;" align="center"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 200%;
font-family: verdana; text-decoration: none;">Email
not
displaying correctly? <a
href="http://www.oplin.org/4cast/"
style="font-size: 10px; color: rgb(0, 0, 255);
line-height: 200%; font-family: verdana;
text-decoration: none;">View
it in your browser.</a></span></td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(51, 51, 51);
border-bottom: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 255);">
<center><a href=""><img id="editableImg1"
src="cid:part1.09000806.01040205@oplin.org"
title="OPLIN" alt="OPLIN 4Cast" align="middle"
border="0"></a></center>
</td>
</tr>
</tbody>
</table>
<table style="width: 763px; height: 877px;"
bgcolor="#ffffff" cellpadding="20" cellspacing="0">
<tbody>
<tr>
<td style="font-size: 12px; color: rgb(0, 0, 0);
line-height: 150%; font-family: trebuchet ms;"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
bgcolor="#ffffff" valign="top">
<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #254: Paying for
content</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">November 2nd, 2011</span></p>
<!-- Begin copy of Web Source here -->
<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/11/apple-newsstand-sm2.png"><img
class="alignleft size-full wp-image-2305"
style="margin-right: 5px;" title="Apple
Newsstand"
src="cid:part2.07020902.04060109@oplin.org"
alt="" height="122" width="200"></a>Newspaper
and magazine publishers share a common problem
with libraries: how do you convince people (or
government officials and administrators in the
case of libraries) that they should expect to pay
for good information? There is a common perception
that the "free" information you get from a Google
search - never mind the ads - is good enough, and
that there is no need to spend money on any other
source of information. But now we may have an
unintentional ally in Apple. The Newsstand feature
in iOS 5, the latest operating software for
iPhones and iPads, automatically collects apps
that access subscription-based content, like
magazines and newspapers, and there is some
evidence that this easy way to buy news is leading
to increased willingness to pay for information.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://siliconfilter.com/study-tablet-users-love-to-read-the-news-still-reluctant-to-pay-for-it-infographic/">Study:
tablet users love to read the news, still
reluctant to pay for it</a>
(SiliconFilter/Frederic Lardinois) "It's worth
noting, though, that this data was gathered
before the launch of iOS5. Some <a
href="http://www.newsandtech.com/dateline/article_f7257824-fe6f-11e0-b2bf-001cc4c002e0.html">early
data suggests</a> that the Newsstand feature
Apple built into its new operating system could
boost sales for news-related apps. It remains to
be seen if this is a real trend or just driven
by curiosity as users try out this new feature,
though."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.electronista.com/articles/11/10/25/conde.nast.credits.ios.5.to.surge.in.reading/">Condé
Nast digital subs soar 268% after iPad gets
Newsstand</a> (Electronista/staff) "Other
publishers have <a
href="http://macnn.com/rd/230735==http://www.macnn.com/articles/11/10/20/downloads.spiking.sales.doubling/">seen
their own spikes</a> after the iOS 5 update.
While some owners have complained that Newsstand
isn't removable from the home screens and only
checks once a day, the exposure is much stronger
than on Android or other platforms where
magazines are either folded into the main
bookstore or are still available only as regular
apps."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://paidcontent.org/article/419-apples-newsstand-is-already-booming-for-magazine-publishers/">Apple's
Newsstand is already booming for some magazine
publishers</a> (paidContent/Robert Andrews)
"Consumer magazine publisher Future says free
container apps for its titles were downloaded
two million times in three days and reports
'consumer spending well in excess of normal
monthly revenues'. 'Future has sold more digital
editions in the past four days through Apple's
Newsstand than in a normal month,' says UK CEO
Mark Wood."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.wired.com/gadgetlab/2011/10/apples-newsstand-success/">Apple's
Newsstand a huge success for digital
publishers</a> (Wired/Christina Bonnington)
"Numerous publishers are reporting subscription
surges for their newspaper and magazine apps.
PixelMags reported a 1,150 percent growth
increase in the first week after Newsstand and
iOS 5 debuted on Oct. 12. It's now sold over
four million digital magazines."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Revenue
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Apple
still collects 30% of subscription revenue from
publishers that offer digital content through
Apple, which has lead a collective of major French
newspapers to <a
href="http://uk.reuters.com/article/2011/09/21/tech-us-france-press-idUKTRE78K2VL20110921">refuse
to sell</a> through Newsstand.
</div>
<div style="text-align: left;"> </div>
<!-- End paste of web source here --> </td>
</tr>
<tr>
<td style="" solid="" background-color:="" rgb(255,=""
255,="" 255);="" >=""
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickbgwide.jpg"
valign="top" width="760"><span style="font-size:
10px; color: rgb(96, 96, 96); line-height: 100%;
font-family: verdana;">
<hr><!-- Begin standard subscription verbiage -->
<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
<div style="text-align: left;"> </div>
<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
via RSS feed by subscribing to the following
URL:
<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/index.php/?feed=rss2">http://www.oplin.org/4cast/index.php/?feed=rss2</a>.
</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
web browser, you can go to the 4cast website
(<a class="moz-txt-link-freetext" href="http://www.oplin.org/4cast/">http://www.oplin.org/4cast/</a>) and click on the
orange "radio wave" icon
on the right side of the address bar. In
Internet Explorer 7, click on
the same icon to view or subscribe to the
4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
delivered via e-mail (a'la OPLINlist and
OPLINtech) by subscribing to
the 4cast mailing list at
<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
</li>
</ul>
</span> </td>
</tr>
<tr>
<td style="border-top: 0px solid rgb(255, 255, 255);
background-color: rgb(255, 255, 204);"
background="http://www.oplin.org/4cast/wp-content/themes/4cast/images/kubrickfooter.jpg"
valign="top" width="760"> <br>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>
</html>