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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #256: Google
changes</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">November 16th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/11/google_favicon_sm.png"><img
class="alignleft size-full wp-image-2334"
style="margin-right: 4px;" title="google logo"
src="cid:part2.02080007.02000703@oplin.org"
alt="" height="45" width="45"></a>Like it or
not, librarians use Google searching quite often
in the course of their workday. While the
authority of information gathered from Google is
certainly not guaranteed, there are some times
when "library database" searches like<a
href="http://ohioweblibrary.org">
ohioweblibrary.org</a> just aren't appropriate,
and Google is. Because professionals ought to be
aware of how their tools work, today's <em>4cast</em>
calls attention to some recent changes to Google
searching that librarians should know about.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/google_kills_its_own_timeline_feature.php">Google
kills its own "Timeline" feature</a>
(ReadWriteWeb/Jon Mitchell) "The end of Timeline
coincides with its implementation of new <a
href="http://www.readwriteweb.com/archives/armed_with_social_signals_google_moves_back_toward.php">real-time
search algorithms</a> that privilege recent
results over old ones by assuming when users
want current information. It's also
experimenting with <a
href="http://www.readwriteweb.com/archives/google_plus_gets_real-time_search_working_hashtags.php">real-time
search</a> on Google+, and it's surfacing
recent posts from the social network in <a
href="http://www.readwriteweb.com/archives/google_adds_public_plus_posts_to_social_search_res.php">Web
search</a>. The removal of Timeline pushes
users of Google search away from historical
content and toward real-time results."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://searchengineland.com/google-sunsets-search-operator-98189">Google
removes the + search command</a> (Search
Engine Land/Barry Schwartz and Danny Sullivan)
"The plus symbol was used by web search engines
before Google started. It's been widely taught,
and it seems to have been tossed out and
replaced by quotes because of a problem Google
created for itself, by picking stupid names for
its social network."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.optimum7.com/internet-marketing/seo/most-recent-google-algorithm-changes-10-recent-algorithm-seo-elements.html">Most
recent Google algorithm changes; 10 recent
algorithm & SEO elements</a>
(Optimum7/Duran Inci) "This [refined official
page detection] is consistent with Google's
efforts to get rid of content farms and spam
sites. Their algorithm can identify the official
owner of a website or content, as well as the
official author of a piece of content. So, the
authority of your name (as the author) on your
content matters as much as the authority of your
website. How do they know if a company or a
person is official? They crawl and analyze a lot
of metrics from social media such as Twitter,
Facebook, LinkedIn and Google+."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html">Ten
recent algorithm changes</a> (Inside Search
[Google blog]/Matt Cutts) "If you're a site
owner, before you go wild tuning your anchor
text or thinking about your web presence for
Icelandic users, please remember that this is
only a sampling of the hundreds of changes we
make to our search algorithms in a given year,
and even these changes may not work precisely as
you'd imagine. We've decided to publish these
descriptions in part because these specific
changes are less susceptible to gaming."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Change
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Google
makes over 500 changes to their search algorithm
every year, but seldom shares the details. Last
August, they did post a 4-minute <a
href="http://insidesearch.blogspot.com/2011/08/another-look-under-hood-of-search.html">video</a>
that explains their general process for making
changes.
</div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
</div>
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<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
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URL:
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</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
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OPLINtech) by subscribing to
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<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
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