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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #260: Mobile
device usage patterns</span><br>
<!-- Make sure you modify the date of the 4Cast in this section -->
<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">December 14th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/12/yahoo-mobile-survey.png"><img
class="alignleft size-full wp-image-2393"
style="margin-right: 3px;" title="yahoo logo
with cellphones"
src="cid:part2.08080009.07080602@oplin.org"
alt="" height="110" width="110"></a>It's been
about six months since we've done a <em>4cast</em>
post specifically about mobile computing, but that
doesn't mean we've forgotten about it. OPLIN has
just finished the process of building mobile
versions of all our library <a
href="http://oplin.org/webkit">Dynamic Website
Kits</a>, so mobile has been very much on our
minds. But while we had our heads down working on
mobile, we missed seeing an interesting <a
href="http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf">whitepaper</a>
[pdf] Yahoo! did a few months ago about "Mobile
modes: How to connect with mobile consumers." It
contains some enlightening insights into how
people actually use mobile devices.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.yadvertisingblog.com/blog/2011/08/16/infographic-the-top-things-people-do-on-mobile/">Infographic:
The top things people do on mobile</a> (Yahoo!
Advertising Blog) "Not surprisingly, the most
popular mobile mode, representing 38% of mobile
activity time per day, is Connect which includes
the ubiquitous social networking sites like
Facebook and Twitter, as well as email and
instant messaging. People spend roughly 18
minutes each day connecting with family, friends
and associates via their mobile phone. The next
most popular mobile modes were Search and
Entertain at approximately 15 percent of mobile
time each, followed by Manage and Inform at
around 10 percent apiece. Shopping and Navigate
represent the two lowest activity modes with
single digit time allotments."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.smartinsights.com/mobile-marketing/app-marketing/consumer-mobile-usage/">Understanding
consumer mobile usage</a> (Smart Insights/Dave
Chaffey) "We all know from our personal use of
mobiles that, if we have a smartphone, we'll
prefer apps for some tasks and browsers for
others. This research gives a nice clear
statement on what these mobile tasks are."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.gomonews.com/yahoo-looks-at-how-users-consume-the-mobile-web/">Yahoo!
looks at how users consume the mobile web</a>
(GoMo News/Tony Dennis) "The company has made a
number of key discoveries. One of these being
that time of day matters. The highest proportion
of ad recall is during the hours of 6am to 12pm.
Another is that mobile isn't always on the go -
many people are simply using their mobile phones
in down times. One third of total time spent on
the mobile device is spent while at home."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://4psdigitalagency.com/yahoo-study-reveals-much-on-mobile-internet-usage/">Yahoo!
study reveals much on mobile Internet usage</a>
(Digital Agency) "With mobile users spending 16%
of their online hours searching the mobile web
to find specific information, whether that be
directions to a nearby restaurant or a word
definition, the point is that leveraging your
business' mobile sites is a must. The need for a
mobile version of websites is now past argument,
with businesses who do not offer a mobile
version of their site obviously missing out on
an big opportunity. This also means that just
having a mobile site is not enough, but you also
have to optimise your mobile site to do well in
search."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Survey
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The survey
gathered mobile usage data and attitudes of 3,844
consumers aged 13-54.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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