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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #262: Google
Analytics changes</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">December 28th, 2011</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2011/12/google-analytics-data.png"><img
class=" wp-image-2428 alignleft
ruptcuoandfgejvjrnuc ruptcuoandfgejvjrnuc
ruptcuoandfgejvjrnuc ruptcuoandfgejvjrnuc"
style="margin-right: 4px;" title="google
analytics logo"
src="cid:part2.07060503.01000700@oplin.org"
alt="" height="72" width="87"></a>If your
library maintains a website (and we really, <em>really</em>
hope you actually work on maintaining your
website!), it's often handy to know how that site
is being used. Web analytics programs can not only
help you measure website traffic, they can also
provide you with tools for massaging raw traffic
data to spot trends or problems with your website.
One of the more popular web analytics programs
among libraries is <a
href="http://www.google.com/analytics/">Google
Analytics</a>; for one thing, it's free, but it
also is constantly being improved by Google. This
year saw quite a few nifty changes to Google
Analytics that you may have missed, so here is a
list of four of our favorites, in chronological
order:
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://mashable.com/2011/09/29/real-time-analytics-google/">Google
Analytics adds Real-Time traffic data</a>
(Mashable/Todd Wasserman) "For users trying to
gauge how a campaign or post is performing,
Real-Time will track the immediate impact to
site traffic. If a user posts something and then
tweets about it, for instance, Real-Time will
track when traffic from the tweet stops driving
visits."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://cutroni.com/blog/2011/10/19/path-analysis-in-google-analytics-with-flow-visualization/">Path
analysis in Google Analytics with Flow
Visualization</a> (Analytics Talk/Justin
Cutroni) "The reason why click path reporting
has sucked for SO LONG was the vast amount of
data stuffed into a really crappy display.
Google is trying to solve that using this new
visualization[...]. Using this interface you can
identify where people come from, follow them to
various pages and evaluate the bounce rate, and
then see what they look at after the landing
page."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/hack/2011/12/check-your-site-speed-with-goo.php">Check
your site speed with Google Analytics</a>
(ReadWriteWeb/Joe Brockmeier) "You'll find the
average redirection time for the site, assuming
you have any redirects, as well as the average
DNS lookup time (if any). You'll also see the
average TCP connection time, the response time,
and download time. So you can get a sense how
much of the time is being spent getting the page
and how long is being spent actually loading the
page. In other words, you can see if there are
things that need to be addressed with site
design or with backend processing time or DNS
issues."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://searchenginewatch.com/article/2132098/Google-Analytics-Preparing-for-Social-Reports-Next-Year">Google
Analytics preparing for social reports next
year</a> (Search Engine Watch/Thom Craver)
"The intent, says Google, is to allow site
owners the ability to know what kind of
engagement their content gets through social
media and measure it by social network for the
purpose of being able to optimize content for
additional engagement across social networks.
Google social products like Google+, Blogger,
and Google Groups are already involved in the
process. Other partner networks have also signed
on, including Delicious, Digg, ReadItLater,
Reddit, TypePad and more."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Shameless
plug:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">All OPLIN
<a href="http://oplin.org/webkit">Dynamic Website
Kits</a> include Google Analytics.
</div>
<div style="text-align: left;"> </div>
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<div style="text-align: justify;">The <strong><em>OPLIN
4cast</em></strong>
is a weekly compilation of
recent headlines, topics, and trends that could
impact public
libraries. You can subscribe to it in a variety
of ways, such as: <br>
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<ul>
<li style="text-align: justify;"><strong>RSS
feed.</strong>
You
can receive the OPLIN 4cast
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URL:
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</li>
<li style="text-align: justify;"><strong>Live
Bookmark.</strong>
If you're using the Firefox
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Internet Explorer 7, click on
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4cast RSS feed. </li>
<li style="text-align: justify;"><strong>E-mail.</strong>
You
can have the OPLIN 4cast
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OPLINtech) by subscribing to
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<a class="moz-txt-link-freetext" href="http://mail.oplin.org/mailman/listinfo/OPLIN4cast">http://mail.oplin.org/mailman/listinfo/OPLIN4cast</a>.
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