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<p><!-- Make sure you modify the 4Cast title in this section -->
<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #264: Libraries
vs. publishers - Amazon wins</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">January 11th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/01/amazon_logo.gif"><img
class="alignleft wp-image-2469" title="amazon
logo"
src="cid:part2.07090609.04090002@oplin.org"
alt="" height="53" width="163"></a>Almost
everybody would agree that 2011 was the year of
the ebook, when they captured about 20% of all
fiction sales. Almost everybody in the library
world also seems to be upset with the large
publishing houses, which apparently want to cut
libraries out of their ebook distribution models
altogether. But while libraries and publishers <a
href="http://www.nytimes.com/2011/12/25/business/for-libraries-and-publishers-an-e-book-tug-of-war.html">publicly
battle</a> each other, is Amazon relentlessly
winning the ebook war? At the very least, they
certainly seem to be stockpiling some scary
weapons.
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/49764-amazon-publishing-expands-into-children-s-books.html">Amazon
publishing expands into children's books</a>
(Publishers Weekly) "The deal will also mark the
first time a number of the titles in the
purchase will be published as e-books. Amazon
Publishing v-p Jeff Belle said: 'We believe the
children's book market segment presents a unique
opportunity to innovate in both print and
digital formats. And since many of these titles
are not readily available as eBooks, we see a
chance to connect a terrific group of authors
and illustrators with more readers.'"</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.antipope.org/charlie/blog-static/2011/11/cutting-their-own-throats.html">Cutting
their own throats</a> (Charlie's Diary/Charlie
Stross) "Anyway, my point is that the Big Six's
pig-headed insistence on DRM on ebooks is
handing Amazon a stick with which to beat them
harder. DRM on ebooks gives Amazon a great tool
for locking ebook customers into the Kindle
platform. If you buy a book that you can only
read on the Kindle, you're naturally going to be
reluctant to move to other ebook platforms that
can't read those locked Kindle ebooks - and even
more reluctant to buy ebooks from rival stores
that use incompatible DRM."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://online.wsj.com/article/SB10001424052970203554104577002230413747366.html">Secret
of self-publishing: Success</a> (Wall Street
Journal/Jeffrey A. Trachtenberg) "Amazon.com
Inc. fueled the growth by offering
self-published writers as much as 70% of revenue
on digital books, depending on the retail price.
By comparison, traditional publishers typically
pay their authors 25% of net digital sales and
even less on print books. For some established
authors, these terms can make self-publishing a
financial home run."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://techcrunch.com/2011/12/08/amazon-establishes-6-million-fund-to-boost-kindle-direct-publishing/">Amazon
launches $6M 'fund' to boost Kindle Direct
Publishing, Lending Library</a>
(TechCrunch/Robin Wauters) "Dubbed KDP Select,
the fund aims to let indie authors and
publishers 'make money in a whole new way'.
Here's how it works: if a KDP author or
publisher chooses to make any of their books
exclusive to the Kindle Store for at least 90
days, those books are eligible to be included in
the <a
href="http://www.amazon.com/gp/feature.html/?docId=1000739811">Kindle
Owners' Lending Library</a> and can earn a
share of the KDP Select fund."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>2011
wrap-up:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">The
publishing industry faced numerous threats last
year, which are nicely summarized in an O'Reilly
Radar article by Jenn Webb, <a
href="http://radar.oreilly.com/2011/12/five-lessons-publishing-2011-amazon-self-publishing-ereading-html5-drm-piracy.html">Five
things we learned about publishing in 2011</a>.
</div>
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