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<span style="font-size: 20px; font-weight: bold;
color: rgb(0, 0, 0); font-family: arial;
line-height: 110%;">OPLIN 4Cast #266: When is an
ebook not a book?</span><br>
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<span style="font-size: 11px; font-weight: normal;
color: rgb(102, 102, 102); font-style: italic;
font-family: arial;">January 25th, 2012</span></p>
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<p style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.oplin.org/4cast/wp-content/uploads/2012/01/ipad-ebook2.png"><img
class="alignleft wp-image-2498"
style="margin-right: 3px;" title="ebook with
video"
src="cid:part2.05090401.02030204@oplin.org"
alt="" height="78" width="73"></a>One of the
nifty things about ebooks is their ability to
transcend plain text. Illustrations and graphic
design have always been recognized as an important
component of print books, especially children's
books, but digital publishing opens up the
possibility of doing much more with a book.
"Enhanced" ebooks can manipulate and present
content in ways and formats that are impossible in
print books. At what point does the e"book" become
something other than a book? And what will that
mean for the ebook business?
</p>
<div> </div>
<ul style="text-align: left;">
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.readwriteweb.com/archives/coliloquy_launches_interactive_e-books_that_let_re.php">Coliloquy
launches interactive e-books that let readers
choose the story</a> (ReadWriteWeb/Jon
Mitchell) "Authors can adjust their future
offerings based on what they learn about their
audience from the choices they make. It's
in-story analytics. And the readers get the
satisfaction of influencing the outcome not just
of one story but of a whole series."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://thenextweb.com/media/2012/01/23/nbc-news-is-launching-a-publishing-arm-to-bring-video-into-the-e-book-format/">NBC
News is launching a Publishing arm to bring
video into the e-book format</a> (The Next
Web/Anna Heim) "Many e-books will be based on
NBC News' own material, including its coverage
of current events and trends, but also
biographies and documentaries. [...] For NBC
News, this represents an innovative way to
monetize its content on e-readers."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://www.loopinsight.com/2012/01/04/the-e-reader-as-we-know-it-is-doomed/">The
e-reader, as we know it, is doomed</a> (The
Loop/Matt Alexander) "They are cheap,
lightweight, have long battery life, and operate
well in direct sunlight, but they do little more
than present traditional literature in an
electronic package. And while that might be
enough for some, it is clear that e-ink is
progressing towards a colorful, responsive,
video-capable future, and that is certainly not
what constitutes an e-reading device. That is a
tablet."</li>
<li style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;"><a
href="http://paidcontent.org/article/419-how-the-long-tail-cripples-bonus-contentmultimedia/">How
the long tail cripples bonus
content/multimedia</a> (paidContent/Seth
Godin) "Sure, there will be experiments at the
cutting edge, but no, they're not going to pay
off regularly enough for it to become an
industry. The quality is going to remain in the
writing and in the bravery of ideas, not in
teams of people making expensive digital books."</li>
</ul>
<div style="text-align: left;"> </div>
<p style="text-align: left; font-size: 20px;
font-family: arial; line-height: 110%;"><small><strong><em>Predictions
fact:</em></strong></small><br>
</p>
<div style="text-align: justify; font-size: 16px;
font-family: arial; line-height: 110%;">Being the
beginning of a new year, there is no shortage of <a
href="http://www.bellaonline.com/articles/art174568.asp">predictions</a>
about ebooks in 2012. As for enhanced ebooks,
pundits think they will either be "the next big
thing" or won't create enough profit to be viable.
</div>
<div style="text-align: left;"> </div>
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4cast</em></strong>
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